Name: Getting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan Weinschenk by UX radio
Duration: 31 min 8 s
Description: UX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.

Changing people’s behavior through the Power of Stories

Rewards with reinforcement and Carrots & Sticks

Stimulating the natural Desire for Mastery

UX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.

Getting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan Weinschenk

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Getting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan Weinschenk

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