Name: 2 of 25 - L'Oréal, Managing a Website Factory by Valtech Café
Duration: 23 min 49 s
Description: What is a Website Factory and how do you make an entire organisation adopt the new ways of working that comes with it? Anne Guichard, L'Oréal's Global Chief eCommerce knows the ins and outs, having been responsible for exactly that for the entire L'Oréal organisation. Listen and learn.

Throughout this series we’ve heard from brands who are putting sustainability at the centre of their agendas. No longer deemed as something that can be tackled in a few years’ time, we are all acutely aware of the need to act today to reduce our carbon footprint and help to reverse the damage happening to our planet. In recent times people have become more conscious of the impact that our online activity is having – yet at the same time we are continuing to move more processes, experiences and activities online. Ironic then you might say that a digital agency is facilitating this conversation, but as this conversation highlights, there are options at hand to make an impact here too. We're joined by experts from Valtech to discuss the challenge we’re facing and the tools and approaches we can all take to reduce our carbon footprint and make the right choices for our customers and the users who interact with them.

Transformation Stories: Focusing on Sustainability

We all know what it means to be innovative or to innovate. But how do you turn innovation into lasting results? How can you prove the impact in the short and long term, and how do you make sure that you’re putting your proverbial eggs in the right basket? In this conversation, we're joined by Line Lyst, Chief Entrepreneur at GN Group. GN facilitates communication between people through intelligent hearing, audio, video and gaming technology and is driven by a passion for innovation.

Transformation Stories: Think Big, Start Small: How to make innovation work

Businesses today are faced with lots of restrictive challenges, from team and talent shortages, to creating organizational structures that can scale, to the frustrations of legacy technologies.

In today's podcast, we sit down with Juan Sadurni, Practice Lead of Valtech_Inside, to discuss the large-scale complexities that companies face and how you can find the right solution, with scalable, efficient strategies. From tailor-made engagement models to building and integrating solutions specific to your business needs, Valtech_Inside allows institutions to transition from traditional players to leaders in the digital ecosystem.

Listen to learn more.

Transformation Stories: How to Build Fast, Efficient and Scalable Teams and Technology

Mars brand M&M'S have been working with Valtech to define and build their long-term D2C srategy and make it scalable to all Mars brands globally. They are able to pivot successfully because they recognize the vitality of being an ecosystem. Their strategy's leading North Star is to become omnichannel in the truest sense of the word. The crucial differentiator is how they allow customers to start, pause and resume their buying journey at any point.

In today's 30-minute podcast, we sit down with Kyle Barz, Director of Global Retail & Ecommerce Technology at Mars Wrigley, and Casper Rasmussen, SVP Technology at Valtech and President of the MACH Alliance, to talk about the complexities of Mars' own D2C transformation, as well as the common challenges and pitfalls brands should seek to avoid as they embark on their own journey.

Transformation Stories: How Mars is Driving Growth with Ecommerce

In today's economic climate, the success of a brand is primarily measured by how quickly they achieve exponential growth. But what if sustainable business practices and a positive lasting impact became the new marker of achievement?

In the face of fierce competition for customers' attention, how can brands continue to grow and innovate while maintaining their core brand identity? 

In today’s 44-minute podcast, we sit down with Cyrus Schenck, CEO of Renoun Skis — the world’s first ski company to offset their carbon footprint _ and Marc Maleh, SVP of Emerging Technology and Connected Experiences at Valtech, to discuss the importance of purpose in achieving business success in today’s age of acceleration. 

Listen now for a deep dive into the role of building brand authenticity and long-term customer value.

Transformation Stories: Driving Growth with Brand Authenticity

In an industry where more than half of consumers are skeptical about brand experiences and struggle to differentiate between brands, nearly 50% of marketing decision-makers state that they are overwhelmed with a mass of data. Additionally, they report not knowing how to leverage the maturity of data points they already have, and so, the question that comes to mind first is where retail brands are going wrong when it comes to delivering experiences that really count. How can they focus on the things that truly make a difference for consumers in both the short and the long term? 

In today’s 27-minute conversation, we are delighted to be joined by Christian Herold, Director of Consumer Experience and Engagement at Cosnova, to hear their insights on delivering emotion-driven customer experiences with the power of data experimentation.

Transformation Stories: The Delight Complex

In our contemporary landscape, brands must offer personalized experiences to meet consumer expectations. To achieve this, connectivity is vital, serving as a beacon amidst the vast sea of information and allowing brands to differentiate themselves while fostering lasting relationships with their customers.  

 

Previously, a singular monolithic system was relied upon to consolidate all customer data, content, and contextual information. However, in modern times, these components are separated into composable systems, connecting to create seamless experiences. The "three Cs" - customer, content, and context - are crucial to achieving this, but the challenge lies in harmonizing them from their diverse origins.  

 

In today's 33-minute podcast, we sit down with Sana Remekie, CEO of Conscia.ai and Karen Light, Director of Platform Strategy in the Composable Practice at Valtech. Together, we delve into the intricate landscape of composable architectures and shed light on the complexities, challenges, changes, and many other Cs facing brands today. Tune in now to gain a fresh perspective on the challenges and opportunities in composable architecture.

Transformation Stories: Navigating Composable Strategies

Over the past few years, we've explored everything from subscription services to tech integration, connected cars to smart cities and beyond. The pace of change in this sector is exhilarating, giving us a unique opportunity to reassess the automotive industry's primary drivers and how legacy brands navigate brand challenges in the face of evolving customer expectations.  

Today’s 30-minute podcast explores the transformative trends, innovative business models and emerging opportunities reshaping the automotive industry. We'll hear insights from Denny Pezic, Global Vertical Lead for mobility, Matt Redman, SVP Strategy Europe at Valtech and David DeCheser, Chief Creative Officer North America at Valtech, for a deep dive into the impact of subscription services and tech integration on customer-brand interactions in the context of electric vehicles. Join us on this insightful journey as we discuss navigating the challenges faced by legacy brands and new entrants in the automotive industry, all while striving to provide customers with the experiences they crave in an ever-changing landscape.

Transformation Stories: How Customer Expectations are Impacting Car Brands

Creativity is often viewed as a key driver of innovation and success in businesses. However, it is often also an underutilized asset. While creative thinking has the potential to revolutionize industries, solve complex problems and improve customer experiences, many organizations struggle to tap into it effectively. There are multiple reasons behind this paradox, ranging from a lack of understanding creativity's commercial impact to rigid structures that prioritize predictability over novelty.  

While discussions on creativity have become increasingly common, the pivotal question of how more brands can acknowledge its significance continues to be paramount. 
In today's 25-minute episode, we’re joined by Ylva Lindberg, Managing Director of Valtech Radon to explore the exciting opportunity for brands to infuse creativity into every aspect of their customer experience. We'll discuss why this creative approach isn't as prevalent as it should be and why companies can no longer afford to treat it as an afterthought. Buckle up as we embark on a four-step quest to understand, embrace and harness the full power of creativity in the business world.

Transformation Stories: Are you ready to seize the untapped power of creativity in your business?

Envision a future where patients effortlessly access detailed electronic health records, using AI for precise diagnoses and personalized treatment plans—no need for physical visits.  Seem impossible?  
 
Not for the experts in Field Engagement at Novartis. They employ strategic foresight, a process that transforms current facts into plausible, thought-provoking and logical future scenarios. Foresight practices involve creative thinking about potential futures and systematically analyzing patterns influencing change, integrating data and findings. 
 
Join us for an enlightening conversation with Ywan Karlen, Global Director of Future Engagement Model/ Field Engagement at Novartis, a pioneering life science pharmaceutical company committed to reimagining medicine to improve and extend people’s lives. Ywan and his team navigate the challenges and opportunities that the future pharma field force, the customers they serve and patients may face, ensuring Novartis remains at the forefront of innovation. In this episode, we explore the impact of design thinking, the practicality of translating insights into actionable strategies and identifying emerging industry trends with significant future potential. From integrating internal, customer and patient feedback for a comprehensive understanding of future scenarios, to envisioning a technology-light future, we delve into these topics and more. Tune in now.

Transformation Stories: Empower the future of healthcare through strategic foresight

What is a Website Factory and how do you make an entire organisation adopt the new ways of working that comes with it? Anne Guichard, L'Oréal's Global Chief eCommerce knows the ins and outs, having been responsible for exactly that for the entire L'Oréal organisation. Listen and learn.

2 of 25 - L'Oréal, Managing a Website Factory

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.

2 of 25 - L'Oréal, Managing a Website Factory

Valtech Café

Related tracks