Valtech Café Season 2

It’s commonplace now for brands to talk about the combination of the physical and the digital - creating those borderless experiences that make interacting with a brand frictionless. But what if we could take that connected experience a few steps further, and send users right into the centre of a fully immersive, intelligent environment. The meeting of the physical works with augmented or virtual worlds within a single shared space. Enter the Metaverse, the latest offering on the tips of digital-industry tongues in this conversation with Lydia Livingston, Creative Director, Valtech and Sandro Tarchini, Finance Industry Lead, EMEA, Valtech

Transformation Stories: Fully Immersive Finance

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap.

Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.

Transformation Stories: Enabling Freedom

What do we mean by the Economics of Mutuality? For Royal Canin, it’s the outline of their business model. Setting goals around multiple forms of capital: Financial, Human, Natural and Social. It’s how they strive to live their purpose: A Better World for Pets. In this interview we're joined by Pierre-Charles Parsy, Chief Digital Officer at the pet health-through-nutrition company. Pierre-Charles has led the digital transformation for the brand, delivering on what he calls a pet-centric experience and instilling technical and cultural change across the business. Today, we’ll discuss the impact of that transformation, the elements that have enabled it’s success as well as their future ambitions.

Transformation Stories: The Pet-Centric Experience

As a leader in advanced pump solutions, Grundfos has a keen focus on sustainability and the environment. To them sustainability is a mind-set and a way to do business. It’s about bringing value to the world, their clients and their employees in the most sustainable way. To tell us what that looks like in reality, and how digital is playing a part, we're joined once again by Jesper Olesen, Group Senior Director, Digital & Customer Excellence at Grundfos to catch up on the last year and to get up to speed with their impressive ambitions.

Transformation Stories: Building the Future

To embed change in any organisation is a complex feat – but a step by step approach to proving success, can go some way to easing the challenge. From delivering digital companion apps, to connected healthcare products and a new commerce offering, this guest has had to transform by doing; showing that things don’t always have to be perfect first time around, and that what you can learn from quick releases, sets you up to deliver better solutions in the long term.  

Mette Worsøe, Global Senior Director, Digital Customer Solutions at Coloplast has been instrumental in shaping new approaches for the digital business, and is responsible for the development of their customer facing digital solutions covering country websites in more than 40 markets and running cross functional teams often with more than 40 releases per year.

Transformation Stories: Learning from Experience

Can there always be an opportunity in a crisis? For some, it’s easier to find than for others, but in this conversation we find out how one of the airline industry’s best known brands used the onset of covid to reassess their digital ambitions and create new ways of working for the future. In this episode we talk to Charlotte Svensson, EVP & CIO at Scandinavian Airlines

Transformation Stories: Finding Opportunity in a Crisis

Microservices, APIs, Cloud and Headless techs make up the MACH acronym that is becoming synonymous with future-fit, flexible and responsive architectures with the ability to unlock value across the business. In this episode we're joined by Pascal Lagarde and Casper Rasmussen to explain why the dawn of the composable enterprise could herald the end of the Replatforming cycle, once and for all.

Transformation Stories: The End of the Replatforming Cycle

With the ambition to deliver the best possible experiences for their users (and derive new revenue opportunities for themselves in the process), brands are understandably turning to their data to look for the answers. But, to deliver the experiences that add the most value requires a genuine understanding of your customer data. As we scale to new heights in connected, omnichannel offerings, we are only adding to the complexity that brands need to deal with. So, how can we make sense of the data we’re collecting? How can we derive value from it today, and how can we use those insights to plan for tomorrow, too?

In this episode, we're joined by John Allen, Head of Data and Analytics Product Strategy, Cloud and Platform Technology, Global Investment Bank, and Per Rasmussen, Managing Director, Commercial Strategy & Data Transformation, Valtech.

Transformation Stories: The Data Dimension

The value of a physical space to reach new customers isn’t simply the realm of retailers. For this guest, their physical presence at global conferences was a strategic part of their business. When covid forced us all into isolation, this leading brand needed to come up with a new solution for getting in front of their target audience, fast. In this episode, we speak to Betina Strøm Rohde, Associate Director Multichannel Customer Engagement from leading global healthcare company, Novo Nordisk. Together, we discuss the route they took to recovery, and how they are taking those learnings into the future.

Transformation Stories: Creating the Connection

As we get underway with a new year, we’re looking ahead to the Mobility & Automotive trends that are going to be making their mark. Building on another year of exciting changes and updates for the industry, in this episode, we're joined by two of Valtech’s leading mobility experts – Denny Pezic and Norman Palmhof - to bring us up to speed with the changes and trends we’re set to see accelerating into 2022 and beyond. From electrification to new market entrants, data to smart cities, we’ve got lots to cover!

Transformation Stories: Mobility & Automotive Trends 2022

What is design thinking and how can it help you to transform?  In this interview we speak to Claudia Böttcher - senior transformation consultant here at Valtech to help us answer those questions and to explain the concepts behind this human-centric approach.

We’ll talk about how to embed design thinking into your organisation and the considerations you need to think about when embarking on a design thinking journey of your own.

Wanna know more? Download our Design Thinking podcast: https://bit.ly/whitepaper-design-thinking

Transformation Stories: The Design Thinking Journey

This interview tackles the challenge of complexity within the digital sphere; how can you market a product of huge potential, to an audience who have relatively little understanding of its existence? From mobility, to construction to the energy sector, this is a technology and product that has huge sustainability impact but low brand awareness. Add into the equation that this all sits alongside an expansion of the digital marketing presence into the Chinese ecosystem, with the creation of a digital content hub and all of the complexities that exist within it

CBMM | Niobium is the world’s leading supplier of Niobium products and technology. Fully integrated from the Brazil Araxá industrial plant to the final products to more than 40 countries/ global destination, CBMM also provides expert technical assistance to customers around the globe.

In this episode we're joined by Mauricio Massano, Snr Marketing Analyst, CBMM, and Jessica Chen, External Communication - Marketing, CBMM.

Transformation Stories: Reaching the Right Audience

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that! Building more personality and expert-led conversations into their social marketing efforts, while empowering more of their people to connect directly with their customers. Streamlining their diverse social channels and global digital assets, while bringing more iterative and measurable insights to their digital marketing strategies, this is supercharged marketing!

In this episode, we're joined by Christina Polaski, Senior Manager, Digital Platforms and Social Media at Pratt & Whitney.

Transformation Stories: The Social Revolution

Listed as one of the UK's Top Most Influential Women in Tech & an international multi-award winner for her services to Diversity & Inclusion in industry, Sheree is the Diversity, Equity and Inclusion Leader at Valtech. Beginning her working life in Engineering gave Sheree first-hand experience of the problems she now works to fix. Her impressive career to date is complimented by the huge number of awards she has accumulated for services to Diversity & Inclusion in the tech industry in particular. Born in Sri Lanka, Sheree was adopted and raised in Ireland. With a keen interest in technology from an early age, she studied Comp Sci at Queen’s University, Belfast and went on to enjoy engineering roles within the public sector before taking the leap to lead the expansion of Global non-profit Women Who Code, which works to change the face of technology, and launched the group’s expansion across the UK, building remote teams and creating partnerships with organisations to create meaningful change in this work.  A contributor at Forbes, Sheree is also the Author of "Demanding More"– a book which aims to teach readers about how deliberate exclusion has been in systems and society, so we can be purposefully and deliberately inclusive moving forward.

Transformation Stories: Breaking the Barriers of Diversity

How do you balance the power of influence with the risk of change? That was the question faced by P&G haircare brand Pantene when they realized their marketing heritage, made up of bouncy blow dries and perfect smiles, no longer resonated with their audience’s needs and wants.    
                                                                                                                 
In today’s 43-minute conversation, we are joined by P&G’s Brand and Communications Director Helene Graffner, and Bernadette Hutson, Account Director at Valtech Radon, to talk about the challenges and opportunities of developing a successful inclusive and diverse campaign that drives social change on an often neglected community. Listen to learn more and read the entire case on our website: https://bit.ly/3Ytdl6x.

Transformation Stories: The Power of Change

We often talk of the vital impact and importance of the customer experience within retail, but for luxury retail in particular, the customer experience is more complex. Steeped in heritage, it’s an industry that has historically relied on 1-1 relationships, first name terms and in-store sales. How then does the industry keep pace with the digital age – one in which consumer demands are forever changed. How can the experience extend beyond the purchase, and what does the future really look like for those luxury brands seeking relevancy with their changing target audience?

In this podcast, we’ll have front row seats to a conversation between 2 industry experts. Valtech’s EVP Retail, JC Hermann whose career has included roles such as EVP for Strategy and Digital Commerce at Tommy Hilfiger and Group Digital & e-Commerce director for European giant grocery retailer Carrefour. And Isabelle Aguerre, founder of Lux in Vivo, her consulting firm focused on client-centric, digital and sustainability transformations in the luxury industry. After a corporate career including roles as director of client strategy for Chanel, Director of Strategic Marketing and ecommerce for Balenciaga, and US director of strategic planning and CRM for Cartier.

Transformation Stories: Connecting with the Luxury Client

Is modern banking fit for the modern age….? Is technology innovation alone enough to make the difference consumers need to see? Those are the questions that we delve into in our conversation today. Whether it’s a need for banking without borders (physical or otherwise…), or perhaps a way to engage a new kind of talent in wanting to join the industry, there is lots to consider as we look at the future of banking in the context of transformation. We're joined by Bill Ashlok, Chief Technology Officer at Securrency, a financial markets infrastructure tech company focused on enhancing capital formation and stimulating global liquidity, and Sandro Tarchini, Industry lead for Finance across EMEA at Valtech to discuss it all in more detail.

Transformation Stories: Banking without Banks

How do brands bridge business challenges with customer needs through tech and creativity? In this episode, our experts discuss what great brands are aspiring to do to conceive great shopping experiences. Shopping beyond buying, customer experience as the brand, and technology as an expression of imagination are the 3 key pillars explored by Daniel Grisgby, Creative Technologist, François Haguel, VP Consulting Services and Lina Zarate, Digital Strategist. 
Don’t miss this episode that also provides some insights into the latest tech and trends featured at NRF 2020 in New York, one of the largest retail conferences.

S2 E1: Reimagining shopping experiences

Designing at scale with different and always-changing resources can be complex to manage. Design systems allow brands to set a single source of truth in terms of design, helping lots of people from content creators to UX designers. What are the perks of creating a design system? How building a structure can help brands to be more creative?

In this episode, Roxana Brongo and Lina Zarate, respectively Creative Lead and Digital Strategist at Valtech Montreal, explore how design systems can help brands be more efficient and what it means for the future of technology.

S2 E2: Why Design Systems matter

In this episode, Olivier Bras, Director Agile Practices at Valtech, and Queeny Rajkowski, Head of Valtech Academy, explain what they have seen as positive and negative effects for agile teams of working together, apart. Using examples from Valtech, they illustrate how to boost employee happiness and team productivity. They explain how an increased usage of digital tools and creativity, supports working remotely successfully and how this crisis opens up new windows of opportunity. This episode provides you hands-on tips to remain successful now and in the unknown future.

S2 E3: The agile way of working in the low-touch economy

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.