Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales.

Topics Covered: 
- Walmart BFCM Performance (1:19)
- TikTok Shop's BFCM Success (2:16)
- Walmart Top Performing Categories (4:15)
- Pricing Across Marketplaces (7:05)
- Other Ways Walmart was Amplifying BFCM (11:56)
- Tile Placements on Walmart.com (14:32)
- Search Volume Trends (17:25)
- How Much are Merchants Pushing for LTOs & Exclusive Products (19:35)

Speakers: 
- Aireal Sakasegawa, Walmart Growth Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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2024 BFCM Recap Across Amazon & Walmart - VENDO Velocity Podcast Ep. 161

Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! 

Speakers: 
- Nicole Goldman, Senior Director of People, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Culture is Everything - VENDO Velocity Podcast Ep. 162

Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. 

Topics Covered:
- New Year, New You Event Performance (2:05)
- Maximizing Subscribe 'n Save (SnS) (4:20)
- Brand Store Optimizations (6:45)
- Customer Acquisition - SnS Coupons (9:45)
- Discount Percentage on Average (11:00)
- SnS Dashboard Updates (12:50)
- Utilizing Brand Tailored Promotions (18:36)
- Deal Recommendations for New Year, New You (24:00)
- Testing your Deals to See What Works (30:27)

Speakers: 
- Josh Hong, Senior Marketing Manager, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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New Year, New You and Amazon Updates - VENDO Velocity Ep. 163

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips!


Topics Covered: 
- Walmart vs Amazon Optimization & Best Practices (3:10)
- A+ Content & Below-the-Fold Rich Media(7:11)
- Walmart Buyers are Omnichannel Buyers (11:07)
- Customers Acting Differently with Click-Tests?(13:24)
- Understanding ICPs (15:05) 
- Using Instacart to See Where You Land in Catalogs Across Stores (17:54)
- Utilizing Instacart to see Offerings (19:24)
- Knowing Your ICP for TikTok Shop (22:36)


Speakers: 
- John Aspinall, Brand Evangelist, PickFu 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164

Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025!

Topics Covered:
- Keyword research and strategy
- Decoding brand SOV
- Understanding product innovation opportunities
- TikTok Shop listing strategy 


Speakers: 
- Bradley Sutton, VP of Education and Strategy, Helium 10
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Optimizing Your E-Commerce Brand in 2025 - VENDO x Helium 10 Webinar

In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart!

Topics: 
- Instacart in 2025 (1:35)
- Differences Between Instacart and Marketplaces (5:01)
- Instacart is Retail Agnostic (6:35)
- Customization Based Off Of Customer Behavior (8:45)
- Behavior Targeting (10:14)
- Category Sharing & Ease of Use (10:50)
- Reporting Process (12:10)
- Working with the Instacart Team (13:36) 
- Instacart's Carrot Network (16:10)

Speakers: 
- Jordan Davis, Retail Media Advertising Manager, VENDO
 - Gefen Laredo, Senior Vice President Advertising, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Driving Instacart Sales in 2025 - VENDO Velocity Podcast Ep. 165

In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.


Topics Covered: 
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)
- Reporting: KPIs & Rankings (9:50)
- Amazon Associates & Creator Connections (12:03)
- Competitor Targeting (18:07)
- Best Practices (20:51)
- Social Affiliates (23:22)
- Driving External Traffic to Amazon (25:19)
- Engaging with Affiliates (28:00)
- Catalog Size (33:55)
- Benefits and Resources (39:00)

Speakers: 
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166

In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.

Topics Covered: 
- Inventory Placement Fees (2:40)
- FBA Inventory Reimbursement Policy (6:36)
- Amazon Warehousing & Distribution(AWD) (10:30)
- Adoption of AWD - Pros & Cons (12:43)
- Successfully Tracking AWD Inventory (15:17)
- Preparing During Tentpole Events (20:05)

Speakers:
- Laarni Lorenzo, Supply Chain Manager, VENDO
- Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167

In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive.

Topics Covered: 
- What is Amazon Transparency? (2:25)
- Why Should Brands Care? (4:10)
- Combatting Counterfeit and Unauthorized Sellers (7:08)
- Cost of Codes (10:46)
- Operational Performance Review(OPR) Process (11:37)
- Transparency Dashboard (16:48)
- Challenges & Considerations (17:55)

Speakers: 
- Sneha Nisha, Lead Account Health Manager, VENDO 
- Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.

Topics Covered: 
What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)

Speakers: 
Becky Gesswein, Retail Data Partnerships Director, The Trade Desk 
Matan Laredo, Lead Programmatic Advertising Manager, VENDO 
Chase Snider, Walmart Programmatic Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107


📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Optimizing Your E-Commerce Brand in 2025 - VENDO x Helium 10 Webinar

VENDO - Amazon & Walmart Growth Experts

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