PU4LYF Entertainment or PSYCHO.unit was formed in 2007 by Rabbit.Mac also known as Charles John Macallum in Malaysia. What started off as a modest music production company eventually evolved into an 16-piece, multi-talented troop which lead to the expansion of the company. Now, in addition to the music works, PU4LYF Entertainment also does design, photography and runs a highly- successful clothing line. Fun, outrageous, wacky, wild. Pure talent in various avatars. PU4LYF Entertainment now has a fully equipped recording studio in the Central regions of Malaysia, Selangor.

Our group’s fame kicked off with the release of a controversial underground album, “PROVOKED” in 2008, which brought on somewhat of a culture shock to the usually ‘tame’ Malaysian Indian music scene. This sparked interest in eager youths, who were ready for a revolution in Malaysian Hip-Hop music; sparks which turned into a raging wildfire. In 2009, the commercial album Rabbit.Mac’s “MA CARROTZ” only served to fuel this phenomenon further where we have 12 albums released till to date. PU4LYF Entertainment collectively has 1,200,000 fans on Facebook, and the numbers are rapidly growing as you read.

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