Tips on communicating your business purpose and the importance of creativity with Colton Briner, Founder of Scrappy AF Solutions and Marketing Coach; plus we talk about the need to have a co-creator for your marketing so that it's yours and sustainable, and find out what "purrsion" means - a new word we coined by accident in this interview. 

Colton has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. Or, as he likes to call it "Modern marketing with some stank on it".

Links from the show:
NVC needs list: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf
Want to see my artwork? https://www.pictorem.com/profile/Vicky.Wu
How an entrepreneur lost her entire Etsy store https://www.youtube.com/watch?v=3ZBw_TRuqDY
How to become the most creative person in the room - download from Colton's website (link below) 
Ted Talk Dan Pallotta https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong

0:00 Intro
20:00 Communicating purpose - the importance of knowing the difference between a platitude and purpose, and making sure that you're not off-target for your purpose; the importance of not viewing it from a transaction level but communicating aspirationally
26:00 the importance of creativity and developing your (and your team's) creative capacities

Connect with Colton at https://scrappyafsolutions.com or find him on LinkedIn - search for Colton Briner, he's the only one.

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Connect with us to continue your marketing towards a $million or ask questions:

Facebook:   https://www.facebook.com/vickywu.us
Instagram:  https://www.instagram.com/brilliancebar
Twitter:        https://www.twitter.com/vickywuguru
Blog:            https://vickywu.us/blog
LinkedIn:     https://www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #milliondollarmarketing

Communicating Purpose & Importance of Creativity - Entrepreneur Interview with Colton Briner

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget.  I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

Communicating Purpose & Importance of Creativity - Entrepreneur Interview with Colton Briner

Unscrewed Marketing