As a business, you know how important it is for you to be able to stand out from your competitors. One of those is your brand identity. There’s more to it than just the visual elements though. Along with your brand messaging, there’s also the reputation and image you’ve cultivated too. All of these matter when it comes to making your business stand out. So what can you do to protect your brand identity?

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Connect with us to continue your marketing towards a $million or ask questions:

Facebook:   https://www.facebook.com/vickywu.us
Instagram:  https://www.instagram.com/vickywuguru
Twitter:        https://www.twitter.com/vickywuguru
Blog:            https://vickywu.us/blog
LinkedIn:     https://www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative

How To Protect Your Brand Identity

Are you at the stage where you need to do your own SEO? While I always recommend you outsource this to the experts, I also realize it's not always feasible for startups and you may need to do your own. Here's 5 benefits to doing so.

Resources:
Request a free SEO audit for your website: https://vickywu.us/free-search-engine-optimization-seo-audit/
5-Day SEO Masterclass: https://courses.vickywu.us/courses/5-day-seo-masterclass/

#marketing #entrepreneurship #website #seo

Saving Money And Getting Results - Benefits of DIY SEO

When you're looking to grow your business to 7-figures and beyond, there are real benefits to hiring an SEO expert. I briefly discuss five reasons, plus share 3 real-life case studies of entrepreneurs who thought they were doing it right but we were able to find spots to enhance their efforts and deliver real ROI.

Take advantage of our free SEO audit https://vickywu.us/free-search-engine-optimization-seo-audit/

5 Reasons To Hire An SEO Expert + 3 Real Life Client Case Studies

Curating your own content can help with your marketing and driving traffic to your website via SEO. Here are 5 favorite spots we use for clients to help them increase awareness and establish expertise and authority.

Which is your favorite?

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Connect with us to continue your marketing towards a $million or ask questions:

Facebook:   https://www.facebook.com/vickywu.us
Instagram:  https://www.instagram.com/brilliancebar
Twitter:        https://www.twitter.com/vickywuguru
Blog:            https://vickywu.us/blog
LinkedIn:     https://www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative

5 Creative Places To Share Your Content Online

Using excellent design elements changes the way we see the world. From the most on-trend colors, to being able to effectively get a point across without words, design is an art form, and some few have mastered using graphic design to promote their social media effectively. 

Learn more on our blog https://vickywu.us/how-to-use-graphic-design-to-advertise-your-business/

Using Graphic Design To Advertise Your Business

Here are a few tools that will make running any e-commerce business easier.

Learn more about our program that will enhance your social media marketing while freeing you to focus in your zone of genius https://vickywu.us/social-media-marketing-packages/

Tools That Make Running An ECommerce Business Easier

Tips on communicating your business purpose and the importance of creativity with Colton Briner, Founder of Scrappy AF Solutions and Marketing Coach; plus we talk about the need to have a co-creator for your marketing so that it's yours and sustainable, and find out what "purrsion" means - a new word we coined by accident in this interview. 

Colton has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. Or, as he likes to call it "Modern marketing with some stank on it".

Links from the show:
NVC needs list: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf
Want to see my artwork? https://www.pictorem.com/profile/Vicky.Wu
How an entrepreneur lost her entire Etsy store https://www.youtube.com/watch?v=3ZBw_TRuqDY
How to become the most creative person in the room - download from Colton's website (link below) 
Ted Talk Dan Pallotta https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong

0:00 Intro
20:00 Communicating purpose - the importance of knowing the difference between a platitude and purpose, and making sure that you're not off-target for your purpose; the importance of not viewing it from a transaction level but communicating aspirationally
26:00 the importance of creativity and developing your (and your team's) creative capacities

Connect with Colton at https://scrappyafsolutions.com or find him on LinkedIn - search for Colton Briner, he's the only one.

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Connect with us to continue your marketing towards a $million or ask questions:

Facebook:   https://www.facebook.com/vickywu.us
Instagram:  https://www.instagram.com/brilliancebar
Twitter:        https://www.twitter.com/vickywuguru
Blog:            https://vickywu.us/blog
LinkedIn:     https://www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #milliondollarmarketing

Communicating Purpose & Importance of Creativity - Entrepreneur Interview with Colton Briner

This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not).

Watch the video I'm discussing here:  https://www.youtube.com/watch?v=_a_DPZG5xkc
Read the company's About page here:  https://naadam.co/pages/aboutus

From Story to Sales: How One Brand’s Compelling Video Will Make You Want to Buy Their $75 Cashmere Sweater



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Connect with us to continue your marketing towards a $million or ask your marketing questions:

Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

The Goat That Made Me Click Buy

This is the basic foundational marketing pieces that I recommend every entrepreneur put in place right from the start. I've prioritized them for you, so you can use it almost like a checklist. I discuss why each one is important, what you need to do, and how to use it.

Free How-to Guide: Building Your Marketing Foundation from Scratch
https://vickywu.us/product/how-to-guide-building-your-marketing-foundation-from-scratch/

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Connect with us to continue your marketing towards a $million or ask your marketing questions:

Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

What Marketing Must-Haves Do I Need When I'm Just Starting my Business? | Marketing Q&A

Discover the art of tackling projects when you're stuck. We delve into innovative strategies like reverse engineering, changing perspectives, and embracing new environments to transform your approach to challenges. Perfect for those feeling stuck in professional or personal ruts, our insights will help you unlock your potential and find success in every step. 

Download the eBook: Creative Ways to Get Unstuck: https://vickywu.us/product/ebook-creative-ways-to-get-unstuck/

Listen to Work Energy playlist on Spotify: https://open.spotify.com/playlist/528cptCILid4LOm6ApMuBN?si=f65229649d0d4d6c

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Connect with us to continue your marketing towards a $million or ask your marketing questions:

Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

7 Innovative Ways To Get Unstuck

Competing against bigger companies can feel overwhelming, but it's far from impossible. In this episode, we reveal five proven strategies that small businesses can use to outperform their larger competitors. From leveraging your agility to creating stronger customer relationships, these tactics will help you gain a competitive edge and thrive in your market. If you want to know how to stand out, this episode is packed with actionable insights.

Read the full blog article at https://vickywu.us/5-proven-strategies-for-competing-against-bigger-companies/

#SmallBusinessSuccess #CompeteWithBigBrands #CompetitiveAdvantage #BusinessStrategy #EntrepreneurTips

📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆

Connect with us to continue your marketing towards a $million or ask your marketing questions:

Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn

Special thanks to my son Trevor for creating our theme music.

Competing Against Bigger Companies How is it Even Possible?

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget.  I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

Competing Against Bigger Companies How is it Even Possible?

Unscrewed Marketing