Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. The connective tissue that holds it all together is the video script. It’s the beginning stage of the video production process, but determines so much of what happens ‘downstream. On this episode, veteran scriptwriting Brendan Carty describes the 5 key components of good video scriptwriting.

The 5 Components of a Successful Video Marketing Script

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.

If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.

Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.