Special Guest Mix for LDC Radio in Leeds 17th June 2024

Music is in Jay’s blood - quite literally, his father is a wicked DJ and so his sister! From humble belt-drive beginnings at the age of 12, Jay navigated all things four to the floor with dedication. DJing moved out the bedroom to the classic club night Megatripolis and took Jay as far afield as the Philippines. He has played at numerous underground parties and festivals including Kimberley, Give, Winterwell, Womad and Standon Calling. Jay’s DJ sets sit squarely in house but draw upon influences from a wide range of electronic sounds from Detroit techno to Chicago house to deep house to minimal to French house and tech-house.

Vijay is the Commercial Director of Last Night A DJ Saved My Life Foundation. With a background in music marketing and advertising, he is also a professional-level DJ, producer, promoter and sound engineer. 

In the 1990s, he pioneered dance music marketing, recognising that no brand was tapping into the bubbling culture of underground parties and emerging dance music festivals at the time. His vision inspired the telecommunications giant Ericsson to take “a huge commercial risk”  by associating their brand with dance music. This partnership culminated in a five-year collaboration with the massive commercial festival 'homelands,' which was managed at that time by Melvin Benn, now with Festival Republic.

Vijay gained valuable experience during his time at MTV, where he launched their mobile music services and worked with various major and independent record labels to monetise their mobile content offerings. 

In the past decade, Vijay has been involved with marketing agencies  and clients specialising in music marketing and established an advertising agency in South Africa.

His love for dance music continued, and In 2018, Vijay co-founded The Orchard Festival. Set in the stunning Somerset countryside, Orchard proudly occupies the end of August bank holiday weekend, where Legendary DJs such as Eddie Richards, Terry Francis, Mr C, Colin Dale and Trevor Fung are just a few of the greats that bring their world-class sounds to what has truly become ‘the most cherished closing party the UK underground scene has to offer’.

Most recently, Vijay focuses on growing the Last Night A DJ Saved My Life Foundation. After earning a 1st class honours degree from SAE Institute post-COVID, he now works as a FOH and Monitor engineer in the live sound industry. He continues to pursue his passion for DJing and aims to excel as a recording, mixing, and mastering engineer.

The future ? Just ask me :)

****ATTENTION BEAUTIFUL PEEPS!!*****

Miss.C's REAL SOUND CLOUD LINK!>>
http://soundcloud.com/miss-c-mcdj

Our BAND'S SOUND CLOUD! (The Stirfried Frequency) >>
http://soundcloud.com/stirfriedtrax/sets/stirfriedtrax

Special Guest Mix for LDC Radio in Leeds 17th June 2024

vijay