Former FICO CEO and Research Fellow, Larry Rosenberger and, Guilherme Cerqueira CEO of Worthix, took the stage together at FICO World 2018, where they addressed a packed house, requiring an “encore” session.

In this special podcast episode recorded at the Fontainebleau Hotel in Miami Beach, the two of them sit down after the event to discuss the evolution of data science, optimizing decisions, prescriptive analytics, and the four pillars of behavior analytics and the impact on customer decision making.

Access the transcript on our blog at https://voicesofcx.com/the-four-pillars-of-behavior-analytics-larry-rosenberger/?utm_source=soundcloud&utm_medium=description														

Follow Larry Rosenberger
LinkedIn: linkedin.com/in/larryrosenberger/

Customer Experience Ebooks: www.worthix.com/resource-page
Customer Experience Blog: blog.worthix.com
Worthix's Artificial Intelligent CX Survey: www.worthix.com

Follow Guilherme Cerqueira
LinkedIn: linkedin.com/in/guicerqueira/
Twitter: twitter.com/guicerqueira

Follow Crystal Garrett
LinkedIn: www.linkedin.com/in/crystlike1/

Larry Rosenberger - The Four Pillars of Behavior Analytics - S1E4

Voices of CX is a Customer Experience podcast hosted by Mary Drumond where she interviews top marketers, industry experts, thought leaders, and academics on how their markets overlap with CX.

The topics of this podcast focus on technological innovations in data science, market research and surveys; behavioral analytics and design; the implementation of Artificial Intelligence for marketing platforms, and how all these factors are revolutionizing the way companies dialogue and deliver memorable experiences to their customers.

Larry Rosenberger - The Four Pillars of Behavior Analytics - S1E4

Voices of CX by Worthix