Adobe’s Principal Analyst of Digital Insights, Tamara Gaffney, talks about The Experience Index and its focus on measuring consumer expectation and business impact of the experience-led business and future trends. She also shares information on Adobe’s new Experience League.

Tamara heads up a new program at Adobe which is focused on measuring consumer expectations and business impact of the experience-led business. She also uses her long history in the technology industry and ability to interpret big data analysis coming from the Adobe Experience Cloud to identify key trends. In her current role she is frequently quoted on television, radio and in thousands of press articles where she has established a track record of accurately predicting the future of digital experiences.

Access the transcript on our blog at https://voicesofcx.com/how-adobe-is-shaping-customer-experience-tamara-gaffney/?utm_source=soundcloud&utm_medium=description													

Follow Tamara Gaffney
LinkedIn: linkedin.com/in/tamaragaffney/
Twitter: @tamarag
Helpful links:
https://theblog.adobe.com/adobe-summit-helping-make-experience-business/
https://www.forbes.com/sites/blakemorgan/2018/03/20/7-lessons-learned-from-adobes-new-customer-experience-index/
https://www.youtube.com/watch?v=EMBxlrU5LGM
https://blogs.wsj.com/cio/2018/04/20/customer-experience-is-the-key-competitive-differentiator-in-the-digital-age/
http://exploreadobe.com/experience-index-survey/

Customer Experience Ebooks: www.worthix.com/resource-page
Customer Experience Blog: blog.worthix.com
Worthix's Artificial Intelligent CX Survey: www.worthix.com

Follow Mary Drumond
LinkedIn: linkedin.com/in/marydrumond/
Twitter: @drumondmary

Tamara Gaffney - How Adobe is Shaping Customer Experience - S1E5

Voices of CX is a Customer Experience podcast hosted by Mary Drumond where she interviews top marketers, industry experts, thought leaders, and academics on how their markets overlap with CX.

The topics of this podcast focus on technological innovations in data science, market research and surveys; behavioral analytics and design; the implementation of Artificial Intelligence for marketing platforms, and how all these factors are revolutionizing the way companies dialogue and deliver memorable experiences to their customers.

Tamara Gaffney - How Adobe is Shaping Customer Experience - S1E5

Voices of CX by Worthix