Audio Branding | Reel

PlayUA is a modern Ukrainian entertainment internet edition. They write about games, film industry, comics, technologies, and pop culture in general. Main formats are reviews, analytical articles, author columns, interviews, and reports from the most interesting thematic events.

Just at one of these events, Vlad has met the guys and even given them a short interview. Later, behind the scenes, they talked about the fact that the YouTube channel of the edition lacked an audio identity. So everything turned into cooperation.

Sound concept
Vlad started his work on the project with an image track. It was evident that its sound should reflect the activities of PlayUA and, in general, enhance the brand image. Also, the track was supposed to suit the target audience of the edition.

Almost immediately, Vlad combined several music genres: rock, electronic, orchestral music, and Ukrainian ethnic music. He made the track at a fast pace, very energetic — to emphasize the young age of the target audience.

By the way, precisely because of the musical preferences of the target audience, electronic and even dance sounding became the basis of the entire arrangement. Live, electric rock guitars added the necessary energy to the track.

Sounds of bandura and reed pipe refer to the fact that the brand is genuinely Ukrainian. The elements of the symphony orchestra are a tribute to the cult orchestral soundtracks from the game and cinema industry.

Challenge
The very idea of   combining a diverse audience of the edition and the search for the «highlight» that unites them all was the main challenge of the project.

More: https://vp-production.com/en/works/playua

PlayUA - Audio Brand

PUMB Online — Audio Brand

PUMB Online — App Notifications

PUMB Online — Audio DNA

About client

monobank is a product of cooperation of Universal Bank and the Fintech Band team. monobank is a progressive personal banking tool.

Task

It was needed to create system sounds for the best banking application in Ukraine. We had to design notification sounds that would further add recognition to monobank and make it even more outstanding. And of course they should reflect the general spirit and be easy to like.

Decision

We decided to start with the existing character of the app – the QR cat. It gave a lot of space for ideas.

It was clear that exclusively organic sounds were needed  – the human brain is more susceptible to this kind of sounds. Such choice fit just right into the overall concept of a user-friendly interface.

We conducted a series of experiments with the meows and rumblings of a real cat, added to them various sound effects such as a cash register and wooden percussion instruments. We pursued the main goal – to make the notification sounds functional and cozy at the same time.

Result

In the first iteration of monobank audio branding creating , we developed 5 sounds:

- refill
- withdrawal
- info-notification from the bank
- choice of cashback
- standard notification

monobank — App Notifications

PlayUA — Audio Logo (Retro Version)

PlayUA — Audio Logo

PlayUA is a modern Ukrainian entertainment internet edition. They write about games, film industry, comics, technologies, and pop culture in general. Main formats are reviews, analytical articles, author columns, interviews, and reports from the most interesting thematic events.

Just at one of these events, Vlad has met the guys and even given them a short interview. Later, behind the scenes, they talked about the fact that the YouTube channel of the edition lacked an audio identity. So everything turned into cooperation.

Sound concept
Vlad started his work on the project with an image track. It was evident that its sound should reflect the activities of PlayUA and, in general, enhance the brand image. Also, the track was supposed to suit the target audience of the edition.

Almost immediately, Vlad combined several music genres: rock, electronic, orchestral music, and Ukrainian ethnic music. He made the track at a fast pace, very energetic — to emphasize the young age of the target audience.

By the way, precisely because of the musical preferences of the target audience, electronic and even dance sounding became the basis of the entire arrangement. Live, electric rock guitars added the necessary energy to the track.

Sounds of bandura and reed pipe refer to the fact that the brand is genuinely Ukrainian. The elements of the symphony orchestra are a tribute to the cult orchestral soundtracks from the game and cinema industry.

Challenge
The very idea of ​​combining a diverse audience of the edition and the search for the «highlight» that unites them all was the main challenge of the project.

More: https://vp-production.com/en/works/playua

PlayUA — Live, Create, Play (Audio DNA / Brand Track)

monobank — Моно Кіт (In-app game)

monobank — Сосиска Кіт (In-app game)

PlayUA — Podcast Track

PlayUA — Review's Track

PlayUA is a modern Ukrainian entertainment internet media. They write about games, film industry, comics, technologies, and pop culture in general. Main formats are reviews, analytical articles, author columns, interviews, and reports from the most interesting thematic events.

Just at one of these events, Vlad has met the guys and even given them a short interview. Later, behind the scenes, they talked about the fact that the YouTube channel of the edition lacked an audio identity. So everything turned into cooperation.

Sound concept
Vlad started his work on the project with an image track. It was evident that its sound should reflect the activities of PlayUA and, in general, enhance the brand image. Also, the track was supposed to suit the target audience of the edition.

Almost immediately, Vlad combined several music genres: rock, electronic, orchestral music, and Ukrainian ethnic music. He made the track at a fast pace, very energetic — to emphasize the young age of the target audience.

By the way, precisely because of the musical preferences of the target audience, electronic and even dance sounding became the basis of the entire arrangement. Live, electric rock guitars added the necessary energy to the track.

Sounds of bandura and reed pipe refer to the fact that the brand is genuinely Ukrainian. The elements of the symphony orchestra are a tribute to the cult orchestral soundtracks from the game and cinema industry.

Challenge
The very idea of combining a diverse audience of the edition and the search for the «highlight» that unites them all was the main challenge of the project.

More: https://vp-production.com/en/works/playua

PlayUA — Signature Twitch Notifications

An independent audio agency that crafts sonic identities for games, brands, and apps.

Tell us about your project, product, or idea. Ask for advice, or get a full free consultation. Find out the cost, specify a vital question, well anything you want! We will be happy to get to know you and help.

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PlayUA — Signature Twitch Notifications

VP Production