Spotify: https://loyal.lnk.to/patternsthatfall
Apple Music: https://apple.co/2NZ5Dzt
iTunes: https://apple.co/2xEOBfP

Brighton, UK collective LOYAL veers gently away from digital-heavy production in their new Fleetwood Mac inspired single "Patterns That Fall," out today. Exchanging more standard house structures for organic instrumentation, they've added a coziness to their sound while maintaining classic LOYAL tropes like funky bass-lines and hazy, enchanting vocals. The result of their deftly layered production is cross-genre appeal that has earned them comparisons to The xx, James Blake, and Rhye.

Headed up by James Day, Laurence Allen, and Alex Cowan, LOYAL first started expanding their line up with "House For You," teaming up with local Brighton artist Beth Molly Moore, a successful experiment that eventually led into the current seven-piece.​​​​​​​ "Patterns That Fall" is the second single from LOYAL's forthcoming EP (out December 7th). It follows "Everything (She)," A disco-house / pop-funk hybrid that glimmers with fresh energy and a hint of nostalgia. The decidedly chill and more ambient "Patterns That Fall" sees LOYAL stretching beyond their usually territory, opening up possibilities for the group in the future. "We can chop and change every time we write a song, which is really exciting for us," Laurence told Billboard in an interview. The track came to fruition one reflective Monday morning. "The lyrics and music came to us incredibly naturally. Almost like a stream of consciousness from both sides. The song represents us as human beings falling through our limited time here; The binary code happening behind our endless social media scrolling, even the rain as it falls. In that reflective Monday morning mood it felt as though everything in life was a mere pattern falling with little direction or rule. The comfort is to know we are all experiencing the exact same thing - and embracing that is all we can do."

LOYAL sprang to life in 2016 with their critically lauded debut single "Blue & The Green," which led to band members James Day, Laurence Allen, and Alex Cowan quickly becoming BBC Radio 1 darlings. Released via London label GOOD YEARS - the folks behind BANKS, Lil Silva, and Yellow Days - LOYAL found themselves in good company when it comes to artists on the edge of what's next.

Follow LOYAL:
facebook.com/LOYAL
instagram.com/loyal_music
twitter.com/LOYAL
www.youtube.com/loyalmusic

Patterns That Fall

A Spiritual Being Having a Human Experience

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Rise into the CLOUD$: Cultural Learnings Of Underground Dynamic $ound... For make benefit glorious listeners of planet Earth. If u enjoy the selection, please share. If u don't like them, listen to K-theory's remix of IDGAF by Big Sean. 
Warning about CLOUD$: When we come together, you may get wet. We make it rain, we transport snow, we move in silence, we can appear and disappear out of thin air, or out of smoking devices/utensils. So if you talk slick, you best carry a big stic- er umbrella.

Artist, Musician, Filmmaker
Music released on Skam Records 
(Alder & Elius) Ersatz Audio, Contact and Consumers Research & Development
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