Demo Submission: https://tstack.app/viva-music-label-group-demos/send


Started in October 2006 by Steve Lawler, VIVa Music began life as a conduit for the internationally renowned DJ and Producer to release the wealth of underground music he encountered on his travels. Now, just a few years later VIVa is a self-contained hotbed for new talent which draws attention from DJs, punters and producers alike. Having previously handled the now-classic and traditional vinyl label Harlem Records, Lawler decided VIVa was to be a forward thinking outlet for quality music and boldly announced that VIVa was to be digital only. As well as a clear mission to look towards the future of the music industry, this was a step to ensure that music could be released quickly and retain the freshness that the labels A&R was struck by. Far from the template set out by many of Lawler's contemporaries, VIVa quickly established itself as a label where artists could be themselves and write music that isn't defined by just A&R, but by one simple guideline: Quality. This has meant the label has gone on to release music from a wide range artists, from major players like Lawler and Audiofly through to burgeoning talent like Livio & Roby and Nicole Moudaber. In keeping with an ever evolving outlook, 2009 will see VIVa further transformed. Worldwide tour nights, Festival Arena, International Residency's and a new UK based residency at the legendary Ministry of Sound in London are just the tip of the iceberg. Always ones to buck trends, the VIVa family are pressing vinyl again alongside it's digital output as well as expanding its roster of relatively unknown talent rather than rely on the tried and tested. At the forefront of this exclusive roster of talent are the likes of Vrajitoroo, David Pher, Dragosh, Adroid Cartel, Jimmy Hill, Alex Tepper, TRNNSTR, Darius Syrossian & NYRA, Erphun and Sean Miller but VIVa will continue to work with what it considers extended family for both releases as well as remixes; which means the likes of Jamie Jones, Audiofly, Simon Baker, Tiefschwarz, Bearweasel, David Durango and many, many more. VIVa is an important part of my life now, building a family of artists, that I take great pleasure in building and pushing. The amount of amazing music coming from new talent is phenomenal and its birth and direction are very exciting. - Steve Lawler Viva VIVa, 2010

premiere & repost requests: 
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Techno Bible started as an online blog which now boasts over 600,000 followers worldwide. 

On Soundcloud we look to bring you a spectrum of different styles of music ranging from Techno to Tech House to Deep & Minimal.

For Leftwing & Kody Booking Enquiries 
Danny@underground-artists.com

DJ’ing since 1990 and Producing music since 1991, Martin Ikin previously known as;  DJ Mayhem, Indigo, Soul Purpose, Migrant.. and loads more, has spent his life releasing records on many labels and under many aliases. Including, Defected, Nervous, OFF, Get Physical, Exploited, Zrecords, 3Beat, MOS, SwingCity, Hed Kandi, Soulfuric, Sony, Island, Atlantic..etc etc.
Martin's remix credentials include names such as Mariah Carey, Jamiroquai, Joey Negro, MAW, Grant Nelson, Hardsoul and many more...
Trained studio engineer and jazz pianist Martin stepped away from producing and engineering for others and launched his own label Soul Purpose Records in 2003, as a stable for his own productions.
2005 saw Martin adopted his label name "Soul Purpose" as his DJ & Production/Remix moniker, dropping the old school "Mayhem" tag from the early 1990's 
Now Djing & Producing using his real name for the first time ever! Martin kicks of with a Monster release on Andre Crom's OFF Recordings. Watch out for lots of brand new music coming from Martin on some of the biggest labels in the game including more on the mighty OFF Recordings.
As a musician and producer Martin draws his musical influences from the likes of Stevie Wonder, Herbie Hancock, Oscar Peterson, Azymuth, Donny Hathaway, Jeff Lorber, Roy Ayers and legendary house masters like Mr Fingers, Marshall Jefferson, Derek May & Kevin Saunderson.

Promos : https://tstack.app/deeperpurpose

MGMT: max.necus@redlightmanagement.com

Bookings:
NA: music@deeper-purpose.com
SA: Jonathan@8beatsagency.com
UK/EU: music@deeper-purpose.com


London's Deeper Purpose, aka Stephen Galloway, is a renowned house music artist with a global presence. His arsenal of infectious house cuts has earned releases on Catch & Release, Toolroom, Experts Only, Insomniac, and more. In 2021, he achieved Beatport's longest-running Tech-House No. 1 with his remix of Piero Pirupa's "Everybody's Free (To Feel Good)." Since then, Deeper Purpose has issued massive singles in “Party Diva” (Experts Only), “Activate” (Repopulate Mars), plus an electrifying twofer EP in My Demons (Catch & Release Records). Having toured Europe and the Americas, he boasts performances at esteemed nightclubs and festivals such as EDC Las Vegas, EZoo New York, Club Space, Hi Ibiza, The Brooklyn Mirage, and many more. Expect Deeper Purpose’s name to only rise on dance music lineups moving forward.

Cr2 Records was founded in 2004 by Credence Records’ main man and one half of MYNC, Mark Brown. Since launching, Cr2 has become a house music institution; boasting releases from some of the biggest names in house, techno and EDM including Eric Prydz, Steve Angello, East Everything, Nic Fanciulli, Paul Woolford, Carl Cox, Fedde Le Grand, Deadmau5, Carl Cox, Gerd Janson, CamelPhat, David Penn, Dimitri From Paris and Josh Butler to name a few. Their celebrated compilation albums are recognised as some of the biggest selling dance albums in the industry, collaborating with top club and festival brands in the dance music world such as Tomorrowland, Space Ibiza, elrow, Privilege Ibiza, Blue Marlin, Nikki Beach and more.

The weekly Cr2 Live & Direct radio show hosted by Mark Brown is now in its 6th year. Syndicated to more than 70 stations across 40+ countries worldwide, to an estimated 15 million
listeners each week, the show has become a staple part of the label with a faithful following of fans. Each episode consists of a varied selection of current electronic and dance music hand picked by Mark Brown, compilation mini mixes plus exclusive guest mixes and interviews with artists.

Alongside the record label, Sample Tools by Cr2 is the music production and education division providing tools for all levels of electronic music production, through the delivery of exceptionally crafted packs from a select team of producers from around the globe. Since launching in 2014, Sample Tools by Cr2 have proven themselves as market leaders - having released more than 150 sample packs covering multiple genres on all of the major online retailers, as well as driving exciting collaborative projects with some of the biggest production brands in the world including AKAI, Native Instruments, Korg and Fader Pro.

Together with sub-labels, worldwide weekly radio shows, a music production company and more, Cr2 Records has evolved internationally as one of the most innovative major brands in dance music. Now celebrating its 21s year in the game with a growing team, strong musical vision and a killer 2025 release schedule, make sure you keep your eyes fixed on Cr2 Records.

BOOKINGS
Worldwide (excl NA) - Alberto Ballarani
alberto.beatoflife@gmail.com

North America - Chad Cohen
chad.cohen@unitedtalent.com

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Leading House & Techno music-blog, record label, event & lifestyle brand. Founded In Manchester.

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