“S.H.E. (Showing His Emotions)”
Valentine’s Day Release Date




DALLAS (March 2017) — Independent artist, writer and producer

J. Roulette has created a collection of songs that displays the

range of emotions a man finds himself cycling through in love and

relationships. “S.H.E. (Showing His Emotions)” explores themes of

trust, fidelity and the buildup and the breakdown of the bond between

two people.

Relying on straightforward lyrics without braggadocio, Roulette

samples classic songs (Eddie Kendricks of The Temptations,;The

Newness Is Gone) and pop music (No Doubt, “Don’t Speak”;

Fleetwood Mac, “Little Lies”) and aims to show his skills as a lyricist,

producer and overall artist. His aim was to create the feeling of a

movie in the listener's imagination, where one song seamlessly leads

into the next.

Roulette, born Jeff Robertson, developed his skills in California,

Philadelphia and Dallas, TX in several capacities, including as an

Urban Marketing rep at SonyBMG, Sales Team at Universal Music Group/FirstCom, Business Representative at SAG-AFTRA, Business and Brand Teams at GSD&M and The Richards Group, and at Maximedia Studios as an assistant and session engineer. 

He has worked with a range of artists and production teams, including:

 George Clinton – Tour Promoter

 Royal Court (Timbaland Productions) – Session Engineer

 Rush Films – Sound Design and Music Score

 Rebel of America – Consultant

 First Flock Pictures – Film Score

 AquaLeo, -topic, Kool Quise, A.Dd+, Tunk, MGA Czar, J. Rhodes, Shella da Blasian, Akon, Nocturnal, Slimm Goody, Big Hud, Mistah Fab, EA-Ski, Omar Aura, Jermiside, Maverick Sabre, Fashawn, Blayze McKee, Lil Wayne, Omarion, Kelli Douglas  – Session Engineer

 Comedian Walk-Up Music– Bruce Bruce (Showtime Special), Tony Roberts (Showtime Special), Tone Bell (Viral Music Video)

After over 20 years of writing and production, Roulette produced the album as a personal creative endeavor.

“It’s a concept album; listeners need to set aside an hour to truly
experience “S.H.E. and its emotional layers. Explore the lyrics, the album artwork, my point of view. I think they’ll hear a familiar story of the ups and downs of a relationship,” Roulette says of the project.

Heart Strings (Bonus Track)

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