A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Subscribe at http://musicgrowthtalks.com and access the Secret Music Growth Talks Feed at https://www.patreon.com/andrewapanov

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Music Growth Talks

⏯ Go to http://dottedmusic.com/2018/podcast/mgt104-ariel-hyatt/  for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

🔓Get your free physical copy of Ariel's "Crowdstart" book at http://bit.ly/crowdstartMGT

Ariel Hyatt is one of the world's leading music marketing experts, and has been running the Brooklyn-based Cyber PR for over 20 years. Ariel has worked with hundreds of creatives and entrepreneurs, spoken at more than 75 conferences in 12 countries, and written four books about social media.

On this Music Growth Talks episode Ariel exclusively revealed a free giveaway of her latest book, "Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign." Follow this link http://bit.ly/crowdstartMGT, fill out the form, pay for shipment, and Ariel's team will send you a paperback copy of the book, which retails for $14.99. The shipping is $7.99 within the US and $34.95 elsewhere, but if you're outside of the States you can contact the Cyber PR team and ask for a digital copy, which will come at $5.99 though.

And be sure to listen to this podcast in full, as it's packed with advice and insights on growing as an artist, one baby step at a time. Ariel talks about the importance of starting your marketing with a story, shares how they approach promotional plans (or "Total Tuneups" as they call it) at Cyber PR, explains the different types of fans and how to identify your core audience, and sets some realistic expectations about crowdfunding campaigns.

MGT104: Baby Steps Towards A Successful Music Career – Ariel Hyatt

⏯ Go to http://dottedmusic.com/2020/podcast/mgt151-bas-grasmayer for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Bas Grasmayer is a digital strategist who has held various roles in music & tech over the last decade, most recently as Product Director at IDAGIO, a music streaming service dedicated to classical music. He’s the founder of the MUSIC x TECH x FUTURE newsletter and the Music Tech Network community.

On this Music Growth Talks episode, Bas talked about one of his latest ventures, MUSIC x GREEN. Designed to “create more visibility for organisations and initiatives that make the music industry less impactful on the climate and ecology”, MUSIC x GREEN makes it easy to browse through various projects which can make music greener, without “greenwashing.”

Listen to the episode in full for the examples of how others make performing greener, and to see if moving from CDs to streaming has actually reduced music’s carbon footprint (it may not be what you expect).

We also encourage you to subscribe to Bas’ most recent MUSIC x CORONA newsletter, for daily updates “for the music business on the coronavirus,” at musicxcorona.com.

MGT151: How To Make Music Greener – Bas Grasmayer

⏯ Go to http://dottedmusic.com/2020/podcast/mgt152-muyinza for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

This week’s Music Growth Talks guest – an artist, songwriter and producer Muyinza – shows how he has been using his creativity to overcome hard times and succeed in business.

Muyinza’s family emigrated from Uganda to Canada in the mid-90s. After losing his mother to cancer in 2001, Muyinza and his family relocated to Boston, Massachusetts. Living in a dangerous neighborhood, Muyinza stayed home a lot to make music.

Starting to work at 13 years old to pay for studio time, eventually he would go to college for music, release two full-length albums, move to LA, and win multiple awards. In 2014, Muyinza established a successful online business, which enabled him to focus on making music full-time.

On this Music Growth Talks episode, Muyinza comments on what the creative community around him experiences during the current difficult times, and gives actionable tips on how you can create excellent content, engage with your fans, and grow your music career during the lockdown.

MGT152: Thriving as an Artist in the Face of Adversity – Muyinza

⏯ Go to http://dottedmusic.com/2020/podcast/mgt153-jonathan-stone for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Jonathan Stone is a highly regarded music-publishing professional and co-founder of Rocket Songs. Jonathan’s career highlights include executive positions at ATV Music, MCA Music, Quincy Jones Productions (where he handled A&R for the likes of Michael Jackson, Patty Austin, and James Ingram), and Windswept Pacific Music Publishing, a company that published the works of Bruno Mars, Kings of Leon, Beyonce, The Spice Girls, Snow Patrol, and many more.

On this Music Growth Talks episode Jonathan explains how Rocket Songs works for music artists who are looking for original songs to record, and for songwriters who want to “sell” their songs to other creators.

Listen to the conversation in full for Jonathan’s insights on exclusive vs. non-exclusive rights, how A-list artists find songwriters, and what areas of the music publishing world you may want to educate yourself about before signing up for Rocket Songs.

MGT153: The Original Songs Marketplace – Jonathan Stone (Rocket Songs)

⏯ Go to http://dottedmusic.com/2020/podcast/mgt154-portnoy-brothers for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

The Portnoy Brothers (also known as PORTNOY) is an Israeli duo, Israel & Mendy, who recently released their new album called No Complaints. They successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

On this Music Growth Talks episode, The Portnoy Brothers reveal which tactics were most impactful for their crowdfunding success, share how they almost launched the campaign on PledgeMusic (right before the company ceased their operations), and give content and networking tips.

Listen to the episode in full to also learn about their recent single, an anthem for musicians struggling with the digital reality called “Spotified.”

MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

⏯ Go to http://dottedmusic.com/2020/podcast/mgt155-jason-davis for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Jason Davis, described by The 700 Club as “a music mogul,” has been in the music industry for more than two decades as an award-winning songwriter, author, president of a record label, executive TV producer, and entertainment consultant. Davis has worked with numerous worldwide stars, including Boyz ll Men, Sugar Ray, P. Diddy, Alabama, Lonestar, Dolly Parton, among many others. He has secured record deals with CEOs of companies like Capitol Records, Sony, Interscope, Island / Def Jam, Epic, and more. 

Davis has also launched and runs several major companies, including One One 7, Radar Label Group (Jimmy Eat World, Plain White T's, Neon Trees, The Unlikely Candidates), Awaken Records (Austin French), and Care For Kids.

On this Music Growth Talks episode, Jason Davis talks about his approach to the development of up-and-coming artists, finding new talent (and why he only meets new artists in person), as well as what changed his whole approach to life and business—something he wrote two books about.

Listen to the episode in full to learn how they develop very particular artist skills at One One 7, and to hear Davis’ insights on what many people in the entertainment industries get wrong.

“The [artist’s] gift is always hidden, and it takes a lot of love and care to uncover it.” – Jason Davis

MGT155: Turning Artists Into Pearls – Jason Davis (One One 7)

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music (http://agency.dottedmusic.com) marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Become a patron at https://www.patreon.com/andrewapanov to access a secret feed with exclusive episodes.