"The only element between you and the success you crave is yourself"

Episode abstract
1/ System-Mind Synergy: Explore optimizing the synergy between our systems and mental faculties for peak performance.

2/ Adapting to Volatility: Uncover strategies for maximizing mental agility amidst extreme market volatility and uncertainty.

3/ Harnessing Past Experience: Evaluate how leveraging past experiences can bolster our resilience and adaptability to embrace discomfort and change effectively.

4/ Cultivating a New Mindset: Implement actionable tactics to cultivate and embed a growth-oriented mindset, fostering innovation and adaptability in dynamic environments.

Adrian, with over 15 years of experience in car rental in Ireland working for Enterprise and Sixt in various capacities such as Operations, Channel Management, and Sales, understands the pivotal role car rental operations play in serving customers, often being their initial point of contact after long flights. Transitioning from the bustling front office to the quiet back office was initially jarring for him, prompting introspection about his career path.

He delves into the power of thought, citing statistics that reveal how people's thoughts shape their realities. Adrian advocates for conscious reprogramming of the subconscious mind to foster positive change gradually, emphasizing the mind's inability to distinguish between reality and imagination. He urges professionals to focus on their own businesses rather than fixating on competitors, stressing the importance of recognizing one's unique value proposition.

Adrian encourages embracing change incrementally, acknowledging that personal growth necessitates accepting failure and experimenting with resilient, profitable ventures. He outlines three types of goals—A, B, and C—highlighting the significance of pursuing goals driven by burning desires. Visualizing success mentally is underscored as a potent tool in achieving these objectives. In essence, Adrian advocates for a proactive mindset, strategic focus, and a willingness to evolve in the dynamic car rental industry.

Chapter
00:00:00 Adrian Treacy introduction
00:19:20 How the mindset approach got started
00:34:30 Revenue management and mindset
00:47:14 Setting a new paradygm, our new mental software
00:53:45 How to overcome fear as a driver not to start
01:13:14 3 types of goals A, B, C till the end

#18 Adrian Treacy, Mindset Consultant

« My best way of learning is to fail» 

This document is an interview with Eduardo Hernandez, the commercial manager at KeyGo Rent in Alicante. He discusses his career transition from the ceramic tile industry during 20 years to the car rental industry.

Hernandez explains that pricing in the ceramic tile industry is relatively straightforward, with price lists lasting for a year and prices remaining stable. 

He contrasts this with the car rental business, which is much more dynamic, with prices fluctuating rapidly based on demand and market conditions. Hernandez emphasizes the importance of having a separate pricing department to manage pricing strategy and optimize revenue. « Used cars are like fishes: the more you keep them on the parking lot, the more it smells ». 

He also discusses the significance of building a strong direct sales channel (35% of sales through the company's website generating double RPD), in addition to working with brokers. Hernandez highlights the need for efficiency in the car rental business, focusing on fleet management and pricing strategies to maximize profitability with the highest customer review possible (4,5). His yield management success factors are : define a strategy, set the good fleet (not to much) accordingly, price according to demand not to competition.

The key element is to be efficient. He also touches on the impact of technology and automation in the car rental industry, emphasizing the continued importance of human oversight and decision-making to boost the profitability of the company.
The interview concludes with Hernandez sharing his personal philosophy and approach to business, emphasizing the importance of strategy, adaptability, and continuous learning. 

Eduardo shared his personal philosophy of continuous learning and drawing parallels between golf and life.

Chapters
0:00:00 Info about the major flood hit Valencia in October 24 (120000 cars destroyed)
0:09:10 introduction of Eduardo Hernandez who transitioned from the ceramic tile industry to the automobile and car rental industry.
0:15:30 Pricing difference between a tile business and car rental
0:30:30 How to improve utilization with a central pricing approach
0:47:20 Why quality in price and customer satisfaction is more important than a volume-only business 
1:01:00 Key success factors generated by the yield management approach : change the way things are done and fight the resistance
1:25:00 How to learn more about yourself and the other while playing golf

References
https://www.linkedin.com/in/eduardohernandezmartin/
Key Go rent https://www.keygorent.com/es/principal/index
Dataseeker https://www.dataseekers.com/en/
WeYield https://www.weyield.io/

#25 Eduardo Hernandez, Key Go Rent, set a yield plan

Passionnate about car rental company transformation in yield management

#25 Eduardo Hernandez, Key Go Rent, set a yield plan

The Revenue Machine

Related tracks