The economic crisis, a constantly shifting marketplace and the change of consumers' habits are forcing many Tuscan winemakers to innovate their production techniques in order to expand their market share. Responses vary wildly: there are those that seek a return to a more natural approach to grow grapes next to those that come up with cutting edge techniques such as aging their wine 40 meters under the sea, where temperature is constant year round. There are also much more extravagant attempts, such as that of a new winery in Verona that decided to offer their wines not in bottles but in monodose aluminium cans with very bright colours, QR codes and cartoons that seem taken straight from DC or Marvel comics. What would be the best way to guarantee the survival of a century old tradition such as Tuscan winemaking? Let us know what you think by joining the conversation on our social media channels:
Facebook: https://www.facebook.com/larno.it
Twitter: @arno_it

LINKS TO SOURCES (ITALIAN ONLY)
https://larno.ilgiornale.it/2021/02/23/aiutiamo-le-viti-ad-autogestirsi-riducendo-lintervento-delluomo-intervista-allenologo-jacopo-vagaggini/
https://larno.ilgiornale.it/2019/06/17/export-il-vino-toscano-supera-quello-veneto-e-piemontese/
https://larno.ilgiornale.it/2020/06/08/lazienda-la-croce-dei-fratelli-zari-arte-del-vino-da-generazioni/
https://larno.ilgiornale.it/2020/07/01/il-buon-vino-toscano-arriva-sullape/
https://iltirreno.gelocal.it/grosseto/cronaca/2021/02/26/news/diecimila-bottiglie-sotto-i-mari-all-argentario-una-cantina-da-record-1.39956864
https://st.ilsole24ore.com/art/food/2016-12-27/dalla-liguria-mare-nord-cosi-ivini-invecchiano-sotto-mare-133227.shtml?uuid=ADaM09KC
https://www.ligurianautica.com/viaggi/vino-sottacqua-a-sestri-levante-ormai-e-una-consuetudine/14893/
https://www.finedininglovers.it/articolo/fondo-al-mar-4-cantine-sommerse-intorno-al-mondo
https://winecouture.it/2021/03/22/zai-e-la-nuova-sfida-ecosostenibile-del-vino-in-lattina/
https://it.businessinsider.com/tiene-lexport-dei-vini-italiano-nel-2020-malgrado-il-covid-scalza-la-spagna-dal-trono/
https://www.lanazione.it/arezzo/cronaca/anche-il-vino-nella-bufera-ma-ci-aiuta-l-e-commerce-1.6183242/amp
https://larno.ilgiornale.it/2021/02/23/aiutiamo-le-viti-ad-autogestirsi-riducendo-lintervento-delluomo-intervista-allenologo-jacopo-vagaggini/

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Under the sea or in a can? The weird future of Tuscan wine - Ep. 28

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Under the sea or in a can? The weird future of Tuscan wine - Ep. 28

What's Up Tuscany

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