Unity

"Why" appears to be a conceptual, anthropomorphized embodiment of isolation and alienation, represented through a humanoid shadow form. From a psychological and perceptual science standpoint, several mechanisms contribute to why this is 

Pareidolia & Minimal Cues

The human brain is wired to detect faces and human forms with minimal visual cues (pareidolia).

"Why" has just enough human proportion to register as a person, but the absence of facial features prevents emotional reciprocity, creating unease.

Uncanny Valley Effect

The Uncanny Valley describes discomfort when something is almost human but missing key traits.

"Why" sits deep in this valley—fully human in outline, yet entirely devoid of eyes, skin tone, or expression, denying the viewer any social cues.

Contrast Psychology

Placing "Why" in bright, lively, or mundane environments (parties, gyms, grocery lines) creates cognitive dissonance.

The brain expects congruence between subject and environment; here, the stark mismatch intensifies the surreal impact.

Liminal Space & Isolation Response

Scenes featuring "Why" often exploit liminal spaces—moments or places in transition (waiting rooms, lines, parks).

Humans associate such spaces with anticipation or social activity; inserting a faceless void-like figure flips this expectation into existential discomfort.

Color Theory & Visual Hierarchy

"Why" is rendered in a deep, light-absorbing black against mid- to high-key backgrounds.

This maximizes visual contrast, making the figure the immediate focal point while also symbolically representing absence, depression, or entropy.

Symbolic Neuroscience

The amygdala responds to ambiguous threat cues. Because "Why" lacks identity, the brain overcompensates by imagining potential threat or meaning.

This unresolved cognitive loop keeps the viewer mentally "hooked" on the figure, trying to fill in the missing narrative.