Brian De La Funk is a purveyor of truth. He deals in Music, Art, Fashion, and of course, Business.

“It’s not really a choice when it comes to business. I wanted to spread my vision of Music, the Art of DJing, Creative and Graphic design, and of course, PARTIES! The only way to get that done was to incorporate,” said Funk.

Handling audio, video, graphic and web design, plus Marketing Strategy and implementation, The De La Funk Label didn’t have to stretch far to help De La Funk launch his clothing line, debuting in August as limited edition reprints of his artwork in the form of T-Shirts.... Some pretty dope t-shirts! 

Based conceptually around the word FUNK and it’s uses in today’s society, and now based off of his own and other street art, De La Funk creates humor, truth and beauty in a nicely fitting shirt. The original prints are for sale on canvas and other mediums as well.

I really got a lot of inspiration from Johnny Cupcakes. I don’t mean artistically or creatively either. “Johnny could be selling used underwear, and he’d still be a superb Businessman. I have learned a lot from Johnny in terms of philosophy and marketing ideas. Essentially, his view and my view of business fell in line together beautifully,” said Funk.

“We’re going to have a launch party, but it will be exclusive, like everything I do. You won’t see a e-flyer or any other e-medium on the internet about it, except MAYBE a couple of reminders on social networks. But, those messages will be coded where only friends and fans can decipher them easily! I’m in the business to work with, for and beside people that actually love the electronic music and Art scene. The people that actually buy albums, vinyl, and scour Beatport. The people who read Resident Advisor and Beatportal for their daily news updates. The ones that couldn’t miss the Basshead performance on a Wednesday night. The ones who never miss an ArtWalk and actually BUY art. Those are my people.”

Brian De La Funk a.k.a. Brian Sims, began his DJ career in Hip Hop and Miami Bass at 14 years old. As he began to take the profession more seriously, he discovered Breakbeats from his friends, and got hooked. 

At the age of 18, Brian was already spinning at parties hosted at clubs on Miami Beach and in Downtown Miami. After attending the University of Central Florida, he spun at the World Famous Firestone Niteclub in Orlando, as well as BAR Orlando, Mako’s, and other local venues. 

By the age of 21, Brian had residencies at Friday and Saturday night parties at clubs like Space (Miami), State, NV, Level, Crobar, BED, and Love. He later moved on to Prive, LIV, Louis, Cameo, Mansion, Karu&Y and has spun at such festivals like Ultra (2002-2008), EDC, Bonnaroo, The Love Parade, DayGlow, SOS and just about anywhere Electro is craved...

Being heavily influenced by the smooth latin rhythms in South Florida, along with the great electronic music heard year ‘round in Miami, Brian’s style has no “definition.” “Defining myself would limit my ability to perform for a variety of crowds, and allow me to truly express myself creatively,” said De La Funk. “You will definitely find a lot of bass in my sets, and synths too. You will probably hear 4/4 grooves along side breakbeats too.” 

Brian loves to add effects and play with the beats as much as possible, so you will notice him tweaking a lot of knobs and bringing in outside instruments, software, and hardware into his performances, like iPads and Kaossilators.

“I love EDM (electronic dance music) first, so if you don’t see my dancing or me rockin’ to the beats I’m playing, there must be something awry!” said Brian, “afterall, isn’t that why we’re all together in the “house movement’ anyway?” 

We couldn’t have said it better ourselves!

courtesy of beatportal.com

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