WELCOME TO IMGR 2014

Virgin Radio Dubai are straight off the blocks with a new sound for 2025!

The first six themes of their Reelworld imaging package are on-air with unmatched energy, local listener voices and an innovative sonic logo.

James Everton, Virgin Radio Dubai Content Director, said "It’s been a new year, new line up and new sound for the UAE’s biggest radio brand! We are so pumped that our new branding package reflects the young multicultural city we broadcast from every day. Reelworld took the brief, ran with it and made the process so much fun! They have a world class team who have created something super innovate that sounds like nothing on air in the region.”

Anthony Gay, Reelworld Managing Director, said "This was a super fun project to work that’s resulted in a dynamic and exciting new approach to the station sound. Working with James and the Virgin Radio Dubai team on their sonic branding was a pleasure – their professionalism, creativity, and seamless collaboration made the entire process very energising.”

We’re already composing more to make sure Virgin sounds fresh throughout the year!

Virgin Radio Dubai ReelWorld Jingles 2025

Si vous vous contentez de la médiocrité, alors ceci n'est pas pour vous.
Voici l'histoire du nouveau package pour Radio Contact (France) par Johann (directeur d’antenne) et Fred (producteur).

Le Rythme en +

NRK mP3 IDs for 2025

Brand new imaging from NRK mP3. 
Written and produced by Chris Nesse
Vocal: Maria Sunniva Aasen Sandvik
Vocal: Sander Helmers
VO FX: Dubb Audio https://dubbaudio.com/

NRK mP3 ID 2025

Imaging Blueprint CHR / Hot AC is always first for branding new music!
Own the biggest hits before you competition!

Imaging Blueprint is the first and only artist focused radio production service. It features an innovative, online database containing thousands of audio files including sound design, music beds, artist-imaging workparts, vocal work parts, topical elements and much much more!

This is a small demonstration of audio uploaded to Imaging Blueprint CHR / Hot AC throughout the month of March 2025.

Imaging Blueprint - Highlights - March 2025

IMAGING HIGHLIGHTS 90s

We’ve just helped refresh the sound of Heart Dance – it’s turning up the feel good AND the energy!

🎧 Heart Dance reaches 1 million listeners every week in the UK, making a significant contribution to the Heart brand’s 13.3 million weekly reach – Global is successfully using brand extensions to grow the Heart Network with audiences up 15.4% year-on-year.

Alongside our work on the sonic identity of the flagship Heart brand, we’ve also helped with the sound of its brand extensions – including Heart Musicals, the ‘Decades’ stations, and, of course, Heart Dance.

It’s all about staying true to the core sound of Heart while giving Heart Dance a personality of its own. We’ve delivered a fresh set of Hour Openers, IDs, and Ramps that match the station’s upbeat, feel good energy. If the sun’s out where you are, these will sound even better 😎

Heart Dance Reelworld Imaging 2025

Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

Couple bits I made recently for KISS, KISSTORY and KISS Xtra

Kiss - Feb-Apr 2025

🚨 First out of the gate in Europe with Fuzion CHR Vol. 4: MyHits, Estonia 🇪🇪

MyHits wanted to break away from the hit radio crowd – and they’ve done just that.

“We are seeking to stand out from the typical Top 40 station jingle sound. We wanted a fresh approach and discovered that Fuzion CHR perfectly met our needs. We are very happy with the new sound!”  – Ahto Kruusmann, Music Manager

Fuzion delivers bold, high-impact themes that blend the punch of imaging with the energy of a jingle – without sounding like a traditional jingle. That means standout branding with listener recall built in.

🎧 MyHits are on-air with 15 huge-sounding core themes, multiple mix lengths, ramps, beds, and a fully produced vocal kit.

Ready to bring this sound to your market? Let’s talk about how we can customize Fuzion CHR Vol. 4 for your station.

MyHits Reelworld Jingles 2025

We’ve helped MNM get kitted out for summer 😎

Summer has definitely arrived here in Europe and the East Coast of the USA – how does your station sound change to reflect the season? 

We’ve remixed some of the core themes from MNM’s hybrid imaging-jingle package, composed a couple of new ones, and built a few summer promos – all of this coming together on-air alongside branded intros for the biggest summer hits on the MNM playlist.

MNM is part of VRT, the Flemish public broadcaster. We collaborate with state and commercial broadcasters of all sizes to craft distinctive station sounds. Interested in sonic branding or exploring new audio ideas? We’re always happy to chat – no obligation.

Get a taste of how summer sounds on MNM!

MNM Summer Reelworld Imaging 2025

Award-winning jingles, music and imaging for the world's greatest radio brands.

WELCOME TO IMGR 2014

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