WELCOME TO IMGR 2014

JOE - Drivetime intros (2025)

IMAGING HIGHLIGHTS 90s

New Audio Branding Highlights for SiriusXM

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SiriusXM - Audio Highlights - April 2025

Mikel Vilchez HightLight 2025 001

Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

Couple bits I made recently for KISS, KISSTORY and KISS Xtra

Kiss - Feb-Apr 2025

QMUSIC POWERINTRO'S '25

🚨 First out of the gate in Europe with Fuzion CHR Vol. 4: MyHits, Estonia 🇪🇪

MyHits wanted to break away from the hit radio crowd – and they’ve done just that.

“We are seeking to stand out from the typical Top 40 station jingle sound. We wanted a fresh approach and discovered that Fuzion CHR perfectly met our needs. We are very happy with the new sound!”  – Ahto Kruusmann, Music Manager

Fuzion delivers bold, high-impact themes that blend the punch of imaging with the energy of a jingle – without sounding like a traditional jingle. That means standout branding with listener recall built in.

🎧 MyHits are on-air with 15 huge-sounding core themes, multiple mix lengths, ramps, beds, and a fully produced vocal kit.

Ready to bring this sound to your market? Let’s talk about how we can customize Fuzion CHR Vol. 4 for your station.

MyHits Reelworld Jingles 2025

NRK mP3, the hit music brand of Norway’s public broadcaster, has refreshed its on-air sound with a new Flow ID package from PURE Jingles, specifically designed for the popular afternoon drivetime show mp3klubben. The update aims to enhance the musical transitions and elevate the listening experience.

“We wanted to improve how we move between songs,” says PD Christer Johan Pettersen-Dahl. “We were looking for more seamless segues - musically and emotionally. With the new Flow IDs, the energy carries over naturally from one track to the next, which supports our mission to keep things upbeat and engaging.”

PURE Jingles branding consultant Thomas Giger adds: “Contemporary Hit Radio is all about sounding current and moving forward. Audio branding, if crafted with care and implemented smartly, can enhance that sense of momentum. It creates a more immersive experience and increases the time spent listening.”

The collaboration marks a new chapter in the ongoing relationship between NRK and PURE Jingles. Pettersen-Dahl shares his enthusiasm about the final result: “We love the Flow IDs! They make us not just sound better but also serve our audience better. Audio branding is an essential programming tool. Thanks, PURE team!”

NRK mP3 - Norway | Demo

We’ve helped MNM get kitted out for summer 😎

Summer has definitely arrived here in Europe and the East Coast of the USA – how does your station sound change to reflect the season? 

We’ve remixed some of the core themes from MNM’s hybrid imaging-jingle package, composed a couple of new ones, and built a few summer promos – all of this coming together on-air alongside branded intros for the biggest summer hits on the MNM playlist.

MNM is part of VRT, the Flemish public broadcaster. We collaborate with state and commercial broadcasters of all sizes to craft distinctive station sounds. Interested in sonic branding or exploring new audio ideas? We’re always happy to chat – no obligation.

Get a taste of how summer sounds on MNM!

MNM Summer Reelworld Imaging 2025

Award-winning jingles, music and imaging for the world's greatest radio brands.

WELCOME TO IMGR 2014

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