Ireland's most-listened to CHR station RTÉ 2FM asked Wisebuddah to create a fresh, unified sound to highlight their commitment to supporting the best emerging Irish talent.

With new themes for 2FM Rising, which champions multi-genre new Irish music and up-and-coming artists, and new imaging for the RTÉ Choice Music Prize, along with wider IDs for the station; the package provides a unique and authentic identity for 2FM’s new music programming by combining original Irish voice over and sung vocals with the latest international CHR production techniques.

Wisebuddah RTÉ 2FM 2020-21

Creatively showcasing the biggest songs from multiple decades.

Radio Norge 2021 ReelWorld Imaging

Final Mixes

Wisebuddah Radio 10 2020 Montage

Smack Trax Vol. 5

www.brandy-jingles.com

Q Sounds Better With You 2020

Reaching over 350,000 weekly listeners, iRadio is the leading CHR station in 15 Irish counties and this month the station launched a new Wisebuddah station sound to celebrate the award of their new 10-year broadcasting licence from the BAI (Broadcasting Authority of Ireland). 
 
Their package, built around a brand-new sonic identity, is a mixture of custom iRadio IDs and re-sing IDs from Wisebuddah’s popular Fun Radio package. Wisebuddah also produced bespoke News and Sports compositions, along with toolkit elements for branding song intros and other station imaging. 

Mark Cunning, CEO, iRadio, said: “We loved working with Wisebuddah. Their ability to understand our goals and ambitions… even to smile and nod at some of the crazier stuff was really important throughout this project. To sit in the studio, be part of the creative process and to hear and see the project come to life was fascinating.”

Paul Duffy, iRadio’s Head of Station Sound, said: “We wanted a package that stood out in a busy market and set the standard. If you want the best, you’ve got to work with the best. For us, this is where the fun starts. We have a new set of toys and we’ll use them to evolve and innovate our audio based around this package.”
 
Dom Scott, Wisbuddah’s Business Relations Manager, added: ”This is the first package we’ve produced for iRadio and we had a great time working on it with them! CEO Mark Cunning and Imaging Director Paul Duffy had a clear vision for a unified and cutting-edge audio brand and the result is a unique station sound which matches iRadio’s ambitious plans for the future.” 

Head to the Wisebuddah website to hear this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France)) at www.wisebuddah.com.

Wisebuddah IRADIO 2020 Montage

Radio 538 - Keyzzzz 2020 V2

IMAGING | RADIO 538 2020 - 3

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.

Wisebuddah 1LIVE 2020

12 months none of us will forget, with some unforgettable audio - here’s just a selection of who chose to #createwithus this year.
 
Discover Wisebuddah’s Sound of 2020 in our video showreel: https://vimeo.com/492537427 
 
Wishing everyone a safe and very Happy Christmas!

Wisebuddah Sound of 2020

Sublime plays the best Funk, Soul & Jazz, and makes a difference for a better world by offering positive and encouraging headlines, positioned as The News of Progress. The Rhythmic AC format already attracts over 400,000 different listeners a week; a demo which is active, well educated, and culture & lifestyle oriented.

Station manager Rick Waltmann came to us for an authentic sound. Played by great session musicians and complemented by very soulful vocals (from Dutch soul diva, Berget Lewis). The package will match timeless music by Marvin Gaye and Earth Wind & Fire, as well as current core artists Anderson Paak and Alicia Keys.

To emphasize the message of Sublime, these 10 bespoke jingle IDs are not ending with the brand name, but with a catchy tagline instead; the new slogan Let’s Get It On. A sublime & sexy on air sound for the station that radiates positive energy, this is Sublime 2021!

Sublime - Netherlands | Demo

Award-winning jingles, music and imaging for the world's greatest radio brands.