WOOOOW!Awesome music!!  Take a look at my l1nk if you want (in my bakgrndd pic) thaxx XD

Austria’s No.1 radio station, Hitradio Ö3, have scaled up their partnership with London-based production company, Wisebuddah; commissioning them to refresh their main station sound and information output. 

Ö3 reaches over 2.5 million listeners per day (with a market share of almost 40% within their target audience of listeners aged 14-49), and the new package features 25 shotguns of varying styles and genres to resonate with the demographic, along with two new Chart Show IDs – with influences from Dua Lipa to The Black Keys.

The first phase of the project saw a new Information Suite hit the Austrian airwaves earlier in the year following a herculean orchestral session, uniquely recorded amid the backdrop of the Covid-19 pandemic restrictions. The session, with orchestral arrangement by the renowned Cliff Masterson (Oasis, Lionel Ritchie, Josh Groban), used the famous Vienna Radio Symphony Orchestra - the ORF broadcaster’s official orchestra, and the only radio orchestra in Austria. The Suite features ten bespoke compositions, ranging from Breaking News to Elections. 
 
Heinz Donaubauer, Hitradio Ö3’s Head of Production, said: “Ö3 wanted to renew its news layout and was looking for the right company to work with on this project. In a competitive pitch Wisebuddah convinced us that they have the best ideas and approach to our new news layout.
 
In a time of fake news and misinformation it is very important to us that our listeners trust us and be ensured that the information we give them is based on facts and accurate without being manipulative. We also believe that the lack of trust in the news by classical media is a result of overly dramatic presentation and exaggeration. That is why we were looking for a news layout which helps focusing on the information and provides a calm and serious base for our news anchors to present the facts.
 
Because the production took place during the Coronavirus pandemic, we were facing several challenges. But with the help and expertise of Wisebuddah we achieved an excellent final product, that not only serves our needs but also sounds really good.
 
Since the launch of the new layout, we have received very positive feedback from our listeners, and I am quite confident that Ö3 will be using this layout for many years to come.”

Wisebuddah’s Managing Director, Phil Tozer, said: “When Heinz came to us with the brief for the new package, we knew it was going to be a special one to produce – orchestral elements, contemporary references, new vocal ideas – and it did not disappoint! 

Because of the unique circumstances, the new package has been over a year in the planning, and the time invested from all areas (from the musicians, the arrangement, the close collaboration from Heinz) means there are a lot of fond memories and love for this one. It’s great to hear it all come together and hit the airwaves.”

Wisebuddah Ö3 2021

SUMMER 2021 WOW.Power Intros

FFN 2021 WOW.Jingles & Branding

REELWORLD CREATE NEW AUDIO IDENTITY FOR RTÉ RADIO 1

Ireland’s most listened to radio station, RTÉ Radio 1, has updated its brand sound with custom music from ReelWorld, performed by the RTÉ Concert Orchestra.

The national broadcaster set out to modernize the audio image of the station, with a focus on its continuity themes and top of hour sequence, united by a new sonic logo.

15 new compositions make up the package which combines contemporary and traditional music styles, with an authentic sense of the station’s character running throughout. The themes span genres including folk, pop, Americana, and traditional Irish.

RTÉ Radio 1 Deputy Editor, Penny Hart, said: "What a truly wonderful experience it has been, working on this collaborative project to align the radio station’s content offering and tone of voice through music. We’re so proud of our identity and to hear it shine through these beautiful compositions is a joy.”

Following a competitive tender process, RTÉ selected ReelWorld, based in MediaCityUK, to work closely with the broadcaster’s staff on this unique project.

The RTÉ Concert Orchestra recorded the themes at RTÉ Radio Centre’s Studio 1 under COVID guidelines, in separate sections and across multiple sessions with remote direction via video link between conductor Gavin Murphy and the ReelWorld team. Alongside the orchestra’s core sections of strings, woodwind, brass, and percussion, its members also played traditional instruments including the fiddle, tin whistle, Irish flute and concertina.

Anthony Gay, Managing Director of ReelWorld added: “This is ReelWorld’s third recent experience working with the orchestras of national broadcasters, and we are privileged to support RTÉ with their new sound. We’re thrilled with the results and it’s wonderful to hear the project now on air.”

Creative Audio Manager for RTÉ, Shane Freeman said: “The passion of everybody working on this project is what has made it so special, resulting in something that will stand the test of time and carry the audio brand of the station into the future.”

ReelWorld continues to partner with some of Europe’s biggest broadcasters, including a 2021 update for Heart UK, the country’s most listened to commercial radio network, and the Netherlands’ most listened to radio station, NPO Radio 2. Recently they have also produced a new brand sound for the Bloomberg Television Network.

RTÉ Radio 1 sonic identity 2021

MNM Smack Trax 7

Hear the themes alongside some of the biggest pop and dance hits in this demo.

The whole package just went live on our website, where you can listen to every theme: https://reelworld.com/jingles/packages/kronehit-2022

Programme Director for kronehit, Dani Linzer, said: "The themes all sound very modern, dynamic and deliver warmth and joy, perfectly reflecting the positivity of our playlist and playfulness of our presenters.”

#makegreatradio

kronehit ReelWorld Jingles 2022

Turn up your speakers and join us on a journey across the globe!

From Sydney to Toronto, Beijing to London; the world's greatest radio brands chose to #createwithus in 2021.

Check out our showreel video for 2021 here: https://vimeo.com/658514896

Wisebuddah Sound of 2021

Wisebuddah Sky Radio Christmas Montage 2021

We Can Try

Dua Lipa - Physical (sean-steven remix)

The new sound of 2DAYFM and SCA's Hit Network in Australia is now on air!

"What an incredible journey this has been and I can’t thank the ReelWorld team enough for bringing our vision and sound to life. They absolutely nailed what we were striving for and I love every single item. Every time a new piece came through I was thrilled and amazed at how the team just ‘got’ what I wanted. ReelWorld provided us with the best possible sound we could have dreamt of and were so patient with us along the way. On top of all this we had ridiculously tight deadlines, which of course they met. The most impressive part was the enthusiastic approach from the ReelWorld team from day one. I’m so happy that all of Australia get to hear their incredible work and my deepest thanks to ReelWorld for the wonderful collaboration and world class audio mastery!" - Gemma Fordham, Head of Hit Network

2DayFM 2020 ReelWorld Jingles

Award-winning jingles, music and imaging for the world's greatest radio brands.

Wisebuddah Ö3 2021

Wisebuddah

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