Kiki Sire is a Singer/Songwriter, Musician, Composer and graduate of the Matanzas School of Musica in Cuba where he studied alongside many great Cuban musicians by day and performing salsa music in the festivals and clubs of Havana, Varadero and Mantanzas by night.

El Cantautor Cubano Kiki Sire nos presenta su debut Rutina. Gilberto Sire Hoyos, conocido en el mundo musical como Kiki Sire, nació en Matanzas (Cuba) y esta radicado desde el 2003 en Inglaterra. Rutina, álbum en el estuvieron involucrados el trombonista Johnny Enright (Grupo X) y el cantante venezolano Lino Rocha -ex de Salsa Celtica-, contiene cortes escritos por el mismo Sire. El matancero que se inicio en la música desde los 12 anos por la influencia de su abuelo y su padre, empezó en Adala, un ensamble de niños que se presento en radio y televisión. Rutina destaca al trombonista Johnny Enright en el solo, Versalles, es un numero dedicado al barrio matancero donde Gilberto paso sus años de infancia. Mentirosa es un cha cha cha mientras que Si Te Dijera tiende puentes con el bolero. Tell Me Why es un interesante numero vocalizado en ingles con pegajosos coros en español, sin duda alguna, el mas interesante del proyecto Rutina.

Kiki Sire is a Singer/Songwriter, Musician, Composer and graduate of the Matanzas School of Musica in Cuba where he studied alongside many great Cuban musicians by day and performing salsa music in the festivals and clubs of Havana, Varadero and Mantanzas by night. Kiki who has performed with many great musicians, has made regular appearances on TV and Radio and won many awards and talent contests for his singing. “Rutina” is a salsa album composed, performed and produced by Kiki Sire containing 8 original compositions.

Kiki Sire is undoubtedly well versed in the art of musical conversation, as he is rarely without a topic of exploration in his new album “Rutina”. And like most salsa singers his music is synonymous with passion, feeling, catchy sound, smart lyrics and commitment to the musical genre itself.

Salsa music seems to inspire an instant reaction in Latin music lovers everywhere. It is the rhythm, the dance, the musical excitement that sends millions of people to the dance floor—Latino or not. Hence what Kiki Sire brings to the table already has a beckoning audience.

‘Salsa’ literally means sauce, a hot and spicy concoction common in the Latin world. Today the word has come to represent a genre of exciting music and dance emanating from the Spanish speaking Caribbean that developed along with son, danzon, guaracha and others in Cuba under the influence of Afro-Caribbean and European music.

Kiki Sire retains all of the genre’s heat and spice during the 8 tracks on “Rutina” with an often salsa romantica twist. And in true salsa style Kiki’s music delivers all the exotic percussion and horns into the mix.

But over and above the exciting rhythms, the album is predominantly about Kiki Sire’s art of singing the salsa. The album has great song writing, instrumentation, lyrics and of course, that uniquely wonderful Kiki Sire voice and soulful salsa expression.

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