DJ 323 (Alex Sws) is a Melbourne-based DJ, producer, and label owner hailing from Cali, Colombia. Inspired by old-school garage rave music, his sound dives into breakbeat, balearic, electro, deep, and house music,  delivering hypnotic sets that keep the dance floor moving while sparking moments of introspection.

Since co-founding the underground label Hollow Lab in 2016, DJ 323 has stayed true to the digger’s ethos—no social media, just pure gems for dedicated ears. In 2021, he brought House Transmission to Melbourne, a party series in offbeat venues, built on word-of-mouth buzz. Now a regular in the city’s scene, he’s shared booths with heavyweights like Jay Haze, Dewalta, John Dimas, Nico Maxen, and Marco Bailey, all while keeping his sound unmistakably his own.

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