Emerging from Landover, Maryland, Nino Paid has transformed his pain into powerful verses that resonate with authenticity. Born into a life marked by loss—parents, friends succumbing to street violence—he found solace in the rhythm and rhyme of his own creation.

From the haunting nights spent homeless, seeking refuge in train stations and cars, to the battles etched into every lyric, this young artist's journey is a testament to resilience. Writing music since childhood, he unleashed his soul in October 2023 with the release of his debut music video, 'Pain & Possibilities.'

In just under two months, the video became a viral sensation, capturing the public's attention and propelling him into the spotlight. The music industry took notice, and the powerhouse that is Sony Music Entertainment swiftly recognized his talent, sealing a deal that now paves the way for a promising future.

This rapper's narrative is not just about overcoming adversity; it's a sonic journey through the depths of struggle, a lyrical testament to survival, and a testament to the unwavering spirit of a gifted artist from Landover who has turned pain into possibilities."

Mathieu Sénéchal, known as Noche, is a prominent figure in the Canadian music industry, recognized as a musician, producer, and music director.  For nearly a decade, Noche played a key role as the musical director and touring musician for Canadian singer Charlotte Cardin, accompanying her on global tours.  He also made significant contributions to the production and songwriting on her celebrated albums, Main Girl (2017), Phoenix (2021), and the Juno Award-winning 99 Nights (2023)  

Now, after years of collaborating with other artists, Noche is stepping into the spotlight with his debut solo album, When It All Ends. On March 7, he will present an immersive live show to mark this first solo endeavor. Accompanied by members of the renowned string collective Strings from Paris and other special guests, Noche will perform songs from the album, which blends electronic music with acoustic instruments. The result is a collection of emotionally rich, authentic, and irresistibly danceable tracks.

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