C.E.O. of IPoundSounds
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It’s been four decades since the Bronx gave birth to Hip-Hop & over the years Stars have emerged from this one of five cities & made an impact on Hip-Hop Culture.. From the likes of the Legendary Big Pun, Lord Tarik, Peter Gunz & NOW , French Montana, A Boogie & Cardi B, the Bronx plays a heavy role in today’s hip-hop culture.  But somewhere in this same town known as the 70’s side of the Bronx, lies an Underground Legend ready to step foot above the Underground & add his name “Sire Castro” to the list of the BX’s finest.

Sire Castro born Sharod Sims, was raised at a time where the South Bronx “felt like a 3rd world country”, as he describes. His love for Hip-Hop began at the age of 8 years old, after witnessing the classic Hip-Hop film,“Krush Groove”.  A flame was sparked and Sire Castro whose name derived from Royalty & a Ruler nobody dared to test was soon to be in full effect.  Not long after tearing down a 5th grade talent show, Sire Castro knew he wanted to make rap a living and because of this, he developed his craft to where his flows, punchlines, metaphors & bars will make a person hit “REWIND”.  While heavily influenced by the Notorious BIG and Jay-Z, Sire Castro knew that his best qualities like his voice and delivery had to be demonstrated in tracks like “Get Em Cash”, “A Week Ago”, “18 Wheeler” & dozens of other tracks. 

Grinding his way into the spotlight these past few years have came with some benefits for Castro. Along the way he’s collaborated with some big names in the game including Jadakiss, Styles P, Queen Patra, AZ, French Montana, Cory Gunz & RIP Stack Bundles.  He’s performed on the notorious SOB’s stage in NYC and performed in other states like California, Miami, North Carolina, Baltimore, D.C. & Atlanta. Castro’s lyrical skills were tested, and proven, when he made his first appearance with DJ KaySlay on Shade 45 in 2017.  Summer 2018 Castro re-delivered his skills on his most recent project “Walk With Me” A & B side. The South Bronx lyrical assassin plans to continue his streak by releasing a single that will target mainstream notariety before the year ends.  For Sire Castro this is still only the beginning, and when & if this journey ever ends, Sire Castro will in fact walk away with the title that he wants to be remembered by…. & that is…. “Lyrically One of the Best”!

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