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Google analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential.

Top ten Google Analytics tips for UX research

O'Reilly's Mary Treseler talks with information architect Jorge Arango about the state of IA and the importance of designers' understanding of context and perspective.

Information Architecture's Role in UX Design

What are the important qualities that go into design leadership? What can design leaders do to help their teams collaborate and grow? In this episode, we sit down with Tim Merrill (Director of Product Design at HubSpot) to discuss the unexpected intricacies and challenges of leading a design team.

"When you're doing design critiques, which are ultra important to growth as a designer, you have to have that kind of trust and understanding that you're both coming from a place of wanting to make things better. Not from a place of ego or trying to show that you know what you're talking about and somebody else doesn't." — Tim at 10:30

Tim on Twitter: Twitter.com/timeril
Tim on LinkedIn: LnkedIn.com/in/timmerrill

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Design Leadership with Tim Merrill (Director of Product Design at HubSpot)

In this week’s Design Podcast, I sit down with Jay Trimble, mission operations manager, ground data system manager, and resource prospector for the Lunar Rover Mission at NASA. We talk about applying Agile, adopting design thinking and user-centered design, and what he and his team rely on to design and build software for mission control.

Jay Trimble on User-Centered Design, Agile, and Design Thinking at NASA

In this week’s Design Podcast, I sit down with Ben Yoskovitz, investor, entrepreneur, and former VP of product at VarageSale and at GoInstant. We talk about using metrics in product development and why anyone building anything new needs to have both hubris and intellectual honesty. Yoskovitz is co-author of Lean Analytics, and is teaching a two-day course on product strategy as part of the upcoming O'Reilly Design Conference.

Ben Yoskovitz on Lean Product Development Using Metrics to Build Successful Products and Companies

This week, I sit down with Matt LeMay, product coach and consultant, and author of "Product Management in Practice." We talk about the four guiding principles of product management, what he has learned about himself as a product manager, and how to conduct meaningful research.

Matt LeMay on the Four Principles of Product Management

In this episode of the O’Reilly Programming Podcast, I talk with Ken Kousen, an author, instructor, and consultant who is presenting the live online training courses Functional Programming in Java 8 and Getting Started with Spring Boot in September and October. He is also the author of the newly published O’Reilly book Modern Java Recipes: Simple Solutions to Difficult Problems in Java 8 and 9.

Ken Kousen on Java, Spring, and Groovy

History Of Modern Public Diplomacy

Researchers have uncovered a mechanism that causes one mutant strain of sorghum to bear three times the seeds.

Searching For A Path To Greater Grains

There are over 20 million programmers out there -- and double that, if you count everyone else coding in other ways -- but where are the next 100 million developers? How do we get to a billion developers? The answer, observes a16z general partner Peter Levine in conversation with GitHub co-founder and former CEO Chris Wanstrath (based on a Q&A recorded at our last a16z Summit event) lies in changing the very definition of a "programmer" and "programming".

It might even mean the end of code, argues Levine (who apparently loves arguing the end of things!), and the beginning of a future where data isn't just "the new oil", but one where we all become our own "oil wells". With everyone is manipulating data -- the new programming, in a sense -- expertise can be scaled (especially with new tools) so everyone gets the answers and solutions they need. So what does this mean for open source developers? CIOs and organizations that have lots of different data streams, as well as domain experts? This episode of the a16z Podcast covers all this and more, including touching briefly on what's ahead...

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a16z Podcast: The End (and Beginning) of Programming

The a16z Podcast discusses tech and culture trends, news, and the future -- especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!