We are a fashion brand based in Leicester, UK, celebrating individuality. We interview musicians, writers and creatives who aren't afraid to buck the trend.

Coming from Leicester, Newcastle, Stuttgart and York, we create fashion and content which celebrates Individuality and outlines the importance of freedom of self-expression.

Laura Musgrave has garnered significant industry recognition for her work, including recent consideration for the prestigious GRAMMY Awards® in the categories of ‘Best Rock Performance’ and ‘Best Rock Song’. She took home the ‘International Female Single of the Year (Gold Award)’ at the 2023 International Singer-Songwriters Association (ISSA) Awards and was nominated for ‘Rising Star of the Year’ at the 2024 Josie Music Awards in Nashville, USA.

Her music has found a global audience, with airplay across international radio stations, from the UK’s BBC Radio to stations in the USA and Australia, reflecting her rising influence in the pop-rock scene.

Followers of Abandon Her