-Predicting the preferences of recipients (the unknown customer)
-Rewards, free-shipping, prime programs, or all the above? Why having multiple programs can boost customer retention
-Expanding your florist network of local partners to deliver quicker
-Exceeding expectations through predictive analytics


ACF2015: Doubling Loyalty - Sandeep Varma, VP of Enterprise, CRM, and Loyalty of 1-800-Flowers

-Service Squared: Creating personalized experiences across channels
-Finding the Fit: using search and customer data for targeted selling
-Making it Easy: Acting on delivery preferences in real time to streamline offerings

ACF2015: The Store of the Future - Melissa Baird, Director of Product and Operations, Bonobos

-Personalization at scale – rethinking analytics teams’ role in eCommerce
-Combining organization and technology to cross the gap between capturing Big Data and operationalizing it
-Building a robust data warehouse through optimal NoSQL, Hadoop and other outputs – combining automated tools and traditional approaches

ACF2015: Jet.com vs. eCommerce Goliaths - Jack Hanlon, VP of Analytics, Jet.com

-Place: Meeting readers on their digital doorstep
-Format: Fostering longer sessions and monetizing on mobile through experimental tactics such as Facebook Instant Articles
-Timing: Building habits by sending the right message at the right time

ACF2015: Improving the customer journey - Perrin Lawrence, Manager of Social Media, The NY Times

-Harness the power of Big Data to create deeper, richer and more meaningful experiences
-Uncover lessons from unleashing the power of insights from billions of transactions each year
-Make more informed business decisions through test and learn best practices

ACF2015: Smarter data, not bigger data - Gary Kearns of Mastercard and Brandon Logsdon of Excentus

• The decision (and rewards) of changing from last click to multi-touch attribution 
• Choosing the right multi-touch provider for your business 
• Discovering insights that wouldn't be possible without multi-touch attribution 

ACF2015: A mattress company and big data - Scott Breitenother, Director, Data and Analytics, Casper

With: 
Abeer Bhatia, CEO, Plenti
Michael Gore, Global Card and Loyalty Manager, ExxonMobil
Mike Beck, Chief Sales Officer and Head of Marketing, Direct Energy

-Fostering mobility by boosting customers’ point collection from etailers through Plenti Online Marketplace
-Fulfilling your customers’ engagement on mobile – from signing up and managing their accounts, to locating participating partners and activating special and personalized offers
-Delivering an improved redemption experience digitally and offline to drive loyalty program satisfaction
-Using geo-based offers to introduce customers to other coalition partners in real time – catering to 72% of US consumers who wish to shop at multiple stores

ACF2015: Going Plenti by Going Mobile - Panel led by Abeer Bhatia of Plenti

-Developing customer- centric marketing through storytelling and UGC integration
-Integrating social media data to build more personalized content marketing strategies
-Creating an infinite loop of customer involvement and interest even with a need based service like moving

ACF2015: Move with U-Haul - Toni Jones, Director of Digital Marketing and Experience, UHaul

The America's Customer Festival and Loyalty World shows bring together attendees from a full spectrum of industries including retail, hospitality, travel, ecommerce, education, entertainment, leisure, finance, healthcare, FMCGs and telecoms, to discover how to exceed expectations when the digital customer is in the driving seat. 

From keynotes to roundtables; we bring you the some of the highlights on dedicated content, big data, omnichannel, and experience.

See more at: http://www.terrapinn.com/americascustomer

ACF2015: Smarter data, not bigger data - Gary Kearns of Mastercard and Brandon Logsdon of Excentus

ACF by Terrapinn

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