The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers. 

You can read this content and learn more here: https://business.adobe.com/solutions/cookieless.html

Thinking Beyond The Third Party Cookie

Pivots made today will help you be stronger through this crisis and the next disruption. 

We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.

Learn more at https://business.adobe.com/resources/changed-for-good.html

Changed For Good

Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization.  

Listen now.

Building The Future Of Digital Citizen Services

The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. 

Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies. 

You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html

Data: Retail's most important inventory.

Discover how the right CDP can deliver exceptional customer experiences  now—and in the future.

This offer covers: 
What a CDP is and why you need one
How CDPs create great customer experiences
What capabilities are essential in a future-proof CDP

Key stats:
58% of marketers said the leading obstacle to marketing success was getting a single view of the customer.  - MarTech Today

76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today

You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html

Anatomy of a Future Proof CDP

High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation.

Engage with empathy
Make every experience friction free
Show up for everyone, everywhere--across channels
Create content more efficiently with modern content management technologies
Automate workflows and processes in one application

Stats: 
71% of consumers expect companies to deliver personalized interactions

Quotes: 
We’re headed into a totally new kind of space. The convergence
of physical and digital worlds will go even further. It includes
outer space. It includes virtual worlds. It includes exploring our
minds and our intelligence. The internet will break free from
our devices and be all around us. It unlocks opportunity.
Cathy Hackl
Co-Founder & Chief Metaverse Officer, Journey

Increasingly, we’re using the digital world to do things that we
once only did in the physical world. The ongoing conversation
on the metaverse reflects the fact that the distinction between
what people do in the physical and virtual worlds is blurring.
Shantanu Narayen
CEO, Adobe

You can read this content here: https://business.adobe.com/resources/sdk/get-your-content-up-to-speed.html

Get Your Content Up to Speed

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS.

Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html

How to Select the Right Content Management System

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape.

Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html

Mixing Agile and Waterfall

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way.

Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html

Picture-Perfect Customer Profiles

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? 

Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html

Personalization at Scale: Bring Forth the Customer and Business Benefits of Experience Excellence

In retail, it pays to personalize.

Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

View the full report here https://business.adobe.com/resources/sdk/retail-personalization-at-scale-report.html

Personalization at Scale: Retail Industry Spotlight

2023 DIGITAL TRENDS — RETAIL IN FOCUS

This year, retailers are making ultra-personalization a priority.

Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

View the full report here https://business.adobe.com/resources/sdk/retail-digital-trends.html

2023 Digital Trends — Retail in Focus

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM

It pays to personalize in the media, entertainment, and telecom industries.

Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

View the full report here https://business.adobe.com/resources/sdk/personalization-at-scale-media-and-entertainment-report.html

Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight

The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come.

Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generate and deploy content quickly, and deliver the next best experiences for customers.

You can read this content here: tps://business.adobe.com/resources/financial-services-personalization-at-scale-report.html

Personalization At Scale: Financial Services Industry Spotlight

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.

Learn more: https://business.adobe.com/resources/digital-trends-report.html

2023 Digital Trends

This year, media and entertainment brands are giving customer retention top billing.

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.

View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html

2023 Digital Trends - Media and Entertainment in Focus

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.

2023 Digital Trends—Financial Services in Focus

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.

You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Personalization At Scale: Technology And Technology Services Industry Spotlight

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

2023 Digital Trends B2B High Tech In Focus

Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:

-How healthcare consumers really feel about data use 
-Top consumer concerns regarding health data 
-Tips for using data in smart, safe ways to personalize healthcare

Data Driven Healthcare Experiences

The New Era of Marketing Magic

Reinventing the Customer Experience

The New Content Frontier

Elliot is the Founder & CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.

Elliot Kotek (Founder & CEO, The Nation of Artists)

Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.

Nali Giliana and Julie Hoffmann

You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.

You can read this content here: https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/

AI-powered personalization — above expectation, beyond imagination.

We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.

Adobe Gaining a Foothold in the Quest for More Customers: Content Management Report

It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how.

To learn more, visit: http://www.adobe.com/go/forms

Building a better onboarding experience

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect.

Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html

How a cloud-native CMS makes content delivery faster and easier

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : 

- The evolution of modern personalisation trends
- What makes personalisation seem creepy rather than welcoming?
- How to know when you’ve got the balance right

Adobe Chats - The Debunk: Customers Always Want More Personalisation

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price

- How real businesses are creating positive customer experiences to generate loyalty
- The hidden factors outside of price that matter more
- Best practices, tips and examples from real brands

Adobe Chats - The Debunk: Are you focusing on price more than your customers?

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

Learn more at: adobe.com/experience-cloud.html

Popular tracks by Adobe Experience Cloud