In today’s digital landscape, understanding user behavior is essential to designing intuitive and impactful experiences. In my latest article, I dive into behavioral economics and explore how small, strategic changes can nudge users toward better decisions without restricting choice.
How subtle design choices (like font size, button color, and placement) can steer user actions
The power of default settings and heuristics to simplify user decision-making
Real-world examples of nudges that work—both online and offline

Behavioral Science

Andrea