Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.  

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🧠 The Secrets Of Psychology-Driven Marketing

Ever wonder why customers browse, hum and haw, and then leave without buying a darn thing? It's not them; it's you! Tune in to our latest episode where we dive deep into the Paradox of Choice.

This Is Why Too Many Choices Kill Your Business - Ep. 01 (made with Spreaker)

Unlock the Secret Marketing Trick That Turns Pennies Into Dollars—Learn Why Framing is Your Cash-Generating Superpower!

This Is Why Framing Saves You Cash - Ep. 02 (made with Spreaker)

Get Real or Go Home: The Shocking Truth About Why Negative Reviews Boost Your Biz!

This Is Why Negative Reviews Are King - Ep. 03 (made with Spreaker)

Unlock the Marketing Trick So Sneaky, It’s Almost Unfair! Decoys: How to Make Your Customers Choose Exactly What You Want Them To!

This Is Why Decoys Are Sales Ninjas - Ep. 04 (made with Spreaker)

Ever wondered why less makes us want more and how do add more spice to your sales? Don't miss out this VIP Insights.

This Is Why Scarcity Makes Clients Go Crazy - Ep. 05 (made with Spreaker)

Every Tuesday and Thursday

Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

This Is Why We Pay $5 For Coffee - Ep. 06 (made with Spreaker)

Every Tuesday and Thursday

Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings.

This Is Why Returns Break Our Heart - Ep. 07 (made with Spreaker)

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The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀

This Is Why We Pay To Lose - Ep. 08 (made with Spreaker)

Ever bought a book just 'cause it's topping charts?

The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.

This Is Why We Love Bestsellers - Ep. 09 (made with Spreaker)

Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling

This Is Why Stories Rock Sales - Ep. 10 (made with Spreaker)

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Behavioral economist Hunt Allcott, Professor of Global Environmental Policy at the Doerr School of Sustainability at Stanford University, questioned the impact of new and used electric vehicle (EV) subsidies in the newest episode of “Environmental Insights: Discussions on Policy and Practice from the Harvard Environmental Economics Program.” 

The podcast is produced by the Harvard Environmental Economics Program.

Read a transcription of the podcast here: https://www.belfercenter.org/sites/default/files/files/publication/hunt-allcott-podcast-transcript.pdf.

Impacts of Electric Vehicle Subsidies: A Conversation with Hunt Allcott

In today’s digital landscape, understanding user behavior is essential to designing intuitive and impactful experiences. In my latest article, I dive into behavioral economics and explore how small, strategic changes can nudge users toward better decisions without restricting choice.
How subtle design choices (like font size, button color, and placement) can steer user actions
The power of default settings and heuristics to simplify user decision-making
Real-world examples of nudges that work—both online and offline

Behavioral Science

In this episode, Prof. Mario Macis will share valuable insights from his research, "The Role of Trust in Health Care-Seeking Behavior: Insights and Implications."

Trust plays a vital but underexplored role in health care economics. Using a national survey of American adults, we find that trust strongly influences care-seeking behavior, independent of access or knowledge. Its impact rivals’ factors like income and education and is mediated by beliefs about system capabilities and personal discomfort with medical visits. Trust in doctors, nurses, and hospitals drives this association, unlike trust in insurers. Differences by age and political affiliation emerge, but not by race. These findings highlight trust's critical role in shaping health care utilization and its growing policy relevance.

About the Guest:

Prof. Mario Macis is a Professor of Economics at Johns Hopkins Carey Business School and Core Faculty at the Hopkins Business of Health Initiative. He is also affiliated with the JHU Berman Institute of Bioethics, National Bureau of Economic Research, and Institute of Labor Economics. Prof. Macis’s work contributes to the fields of health, labor, development, market design, and managerial economics. 

Prior to joining Carey, he was a faculty member at the University of Michigan, Ross School of Business. He received is PhD in Economics from the University of Chicago, Department of Economics. Prof. Macis has been a consultant for the World Bank, the International Labor Organization, the National Marrow Donor Program, the United Nations Development Programme and the World Health Organization. He also served in a National Academies of Science, Engineering and Medicine committee.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Mario Macis has granted permission to share insights from his research, “The Role of Trust in Health Care-Seeking Behavior: Insights and Implications”, on Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

The Economics of Trust in Health Care-Seeking Behavior with Prof. Mario Macis

This episode explores how subtle behavioral cues can influence decision-making, enhance productivity, and drive meaningful outcomes in the workplace. Don't miss this insightful discussion on the power of behavioral science in transforming organizational dynamics!

Prof. Hengchen Dai, a faculty member at UCLA Anderson School of Management, specializes in judgment and decision-making, leveraging data analytics to boost employee motivation and customer engagement. She co-directs the UCLA Health-Anderson Nudge Unit, applying behavioral science to improve clinical quality. With extensive publications in top journals and accolades like the APS Fellow and Janet Taylor Spence Award, Prof. Dai teaches across various MBA programs, focusing on applying research insights to real-world experiences. She holds a Ph.D. from the University of Pennsylvania and dual degrees from Peking University.

In this episode, Prof. Dai will share valuable insights from her research, "Behavioral Nudges: How Small Changes Can Drive Big Impact in Organizations."

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Hengchen Dai has graciously shared insights from her research, "Behavioral Nudges: How Small Changes Can Drive Big Impact in Organizations," on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Behavioral Nudges: Prof. Hengchen Dai Reveals How Small Changes Transform Organizations

Environmental Insights: Conversations on policy and practice from the Harvard Environmental Economics Program.  

PHOTO: by Gustavo Quepón on Unsplash

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

New tracks tagged #BehavioralEconomics