iTunes: http://bit.ly/ab-artificial Anjunastore: http://bit.ly/its-artificial-CD

Our obsession with the machine lies at the heart of all electronic music. But what sets the best electronic producers apart is their ability to harness technology to create sounds that are as emotional as they are innovative – something that shines through Andrew Bayer’s debut LP ‘It’s Artificial’.

Touching on everything from Flying Lotus-esque glitch-hop and leftfield electronica to swirling melodic techno and warped electro, ‘It’s Artificial’ is the sound of a maverick musician using his machines to their fullest.  

Having previously collaborated with BT, Norwegian producer Boom Jinx and Above & Beyond on their second artist album ‘Group Therapy’, Andrew Bayer’s recent solo productions have marked him out as a unique talent on the Anjunabeats label. The diverse sound of his ‘Distractions’ EP hit top spot in the Beatport electronica chart, received high praise from DJ Magazine and gained DJ support from Henry Saiz, Hernan Cattaneo and Dave Seaman.

Classically trained, the US producer first came to the fore as part of transatlantic trance duo Signalrunners – responsible for classic Anjunabeats releases like ‘Aria Epica’ and ‘These Shoulders’.  

Always leaning towards the more experimental areas of sound, his obsession with composition was refracted through a different lens when he studied at the famed Berklee College Of Music. Absorbing a range of avant-garde theory and advanced sound composition techniques, his writing style began to take a new, complex and deeply technical form – without losing sight of his core musical values 

This union of obsessively detailed sound design and classic music composition can be heard across ‘It’s Artificial’s eight tracks. Opening with the glitchy funk of ‘Nexus 6’ and the oddball orchestral ode ‘Dedicated To Boston’s Waste Management System’, it segues into the 4/4 groove with ‘Counting The Points’ – a beautifully schizophrenic epic that sounds like what would happen if Boards Of Canada and Deadmau5 ever collaborated. 

From the epic tech beast of ‘Monolith’ through the bouncy Balearic techno of ’Paper Cranes’ to the heavenly breakbeat of ‘From The Earth’, each subsequent track is as unique as the one before – often morphing from one into the other effortlessly. 

A compelling debut, ‘It’s Artificial’ signals the arrival of one of electronic music’s next great talents.


Andrew Bayer - It's Artificial (Album Preview)

A label founded and curated by Above & Beyond.

www.anjunabeats.com

I hit heart on sounds that inte-rest me and hit my heart