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Release Date: 24th June 2022

Anjunabeats stalwart Graeme Shepherd, aka Grum, releases his fourth artist album, ‘Unreality’. Out now.

‘Unreality’ is his most reflective work to date, putting human connection in the digital age under the microscope. A story in two halves, the album is introspective, ideas-driven and song-heavy, holding a mirror to Graeme’s own emotional journey over the last two years.

The visceral nature of Graeme’s work has been present since his debut LP ‘Heartbeats’. A feel-good, get up and dance record championed by Annie Mac and Pete Tong in the early 2010s, Grum was a product of the blog era, riding the heights of Hype Machine with his synth-heavy sound. As he pivoted towards the dance floor, both his sound and the stories he wanted to tell became more daring.

‘Shout’, his cover of the Tears For Fears classic, was a prog house protest anthem that foreshadowed 2019’s ‘Deep State’ LP - an underground epic with an undercurrent of discontent, evident in the acid-tinged ‘Stay’, Depeche Mode-esque ‘Lose Control’ or hypnotic ‘Altered State’. 'Deep State' eventually spawned his own record label of the same name which has gone from strength to strength in recent years.

On his new album 'Unreality', there’s an undeniable summer euphoria to ‘Don’t Look Down’ and ‘Taking Over Me’, written alongside regular collaborator Natalie Shay, a rising star of the U.K. indie-pop scene. ‘Faded Memory’ and ‘Come Alive’, both featuring Sarah Appel, are a synth-heavy shot of adrenalin, channelling the glossy optimism of 1980s pop in a punchy contemporary production.

Another recognisable voice, Dom Youdan, enters the fold. Having previously worked with Grum on Tomorrow’ and ‘Invisible’, there’s a tangible yearning for deeper human connection in ‘Be The Horizon’ and ‘Virtual Companion’. Lead single ‘Disconnected’, featuring Daniel Sealine, is designed for the darkest corners of a club; a techno-infused helter-skelter ride with Daniel’s vocal bursting out of the shadows.

We close with a moment of hope in ‘Look To The Light’, Graeme’s first vocal performance on a record, and the introspective acceptance of ‘Our Cosmic Insignificance’.

Grum’s ‘Unreality’ is out now on Anjunabeats, with vinyl available to pre-order on the Anjuna Music Store now. Grum embarks on phase one of his ‘Unreality’ tour this summer, including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more, plus a stop off at Above & Beyond’s Group Therapy Weekender London festival this September. Tickets on sale now (https://grum.tv).

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Grum - Unreality

Desde mi niñez, soy aficionado a la música electrónica. Soy de la generación que nació con ella desde inicios del dance hasta electrónica.

Dance to forget but remember to dance and sleep to remember.

_m

A label founded and curated by Above & Beyond.

www.anjunabeats.com

DJ Enthusiast from London, Varied Genres of music from Hip Hop, DnB, House, Trance and Acid Techno.

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Born and raised in London, Daniel Lyseight, now known as Danlys 8, grew up surrounded by a rich tapestry of musical influences. From an early age, he was drawn to the vibrant sounds of the city, immersing himself in a diverse range of genres. The multicultural environment of London played a pivotal role in shaping his musical identity, exposing him to everything from the gritty beats of Hip Hop to the pulsating rhythms of Drum and Bass.
As a young boy, Daniel’s fascination with music was evident. He would spend hours listening to records, dissecting the intricate layers of sound, and dreaming of one day creating his own. His passion for music was not just a hobby; it was a calling that would eventually lead him to become Danlys 8, a DJ known for his eclectic taste and innovative approach.