 Napoleon Hill’s Keys to Success is a complete exploration of Hill’s success philosophy and his essential principles of personal achievement. In this audiobook you will learn the secrets of • Developing definiteness of purpose • Creating a positive attitude • Building self-discipline • Cultivating creative vision • Perfecting your personality • And more Filled with mental exercises, self-analysis techniques and straightforward advice, Napoleon Hill’s Keys to Success is a must listen for anyone seeking a life of health, wealth, and happiness.

Napoleon Hill - Part 11. Creative Vision (Think And Grow Rich - Success Principles)

director of training Marc Accetta talks about making things happen

Marc Accetta - Making Things Happen

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini

Questions:

Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence?

What are privileged moments and how can marketers take full advantage of these?

What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?)

Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website?

Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War

Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)?

When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy?

Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with?

How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation?

What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves?

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The Link Humans Podcast

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

We've all asked "what if" questions about our life: What if I had majored in art instead of business? What if I had let my best friend know I liked her as more than a friend? What if I had taken the job offer in Colorado? Sometimes contemplating the imagined possibilities of these alternative histories fills us with sharp pangs of regret.

My guest today says that's not necessarily a bad thing. His name is Neal Roese and he's a professor of psychology and marketing and the author of If Only: How to Turn Regret Into Opportunity. Neal and I begin our conversation by unpacking how asking "what if" is to engage in something called "counterfactual thinking," and how you can create a downward counterfactual, in which you imagine how a decision could have turned out worse, or an upward counterfactual, where you imagine how a decision could have turned out better. Neal then explains why living without regret isn't actually that healthy, and why even though regret is an unpleasant feeling, it can be an important spur towards greater improvement, action, and agency. We then do get into the circumstances in which regret can become a negative force, before turning to what Neal's research says are the most common regrets people have in life. At the end of our conversation, we pivot to talking about how imagining how your life could have turned out worse, can make you feel happier. 

Get the show notes at aom.is/regret.

#620: How to Deal With Life's Regrets

When you think about decluttering, you probably think about your home life, and cleaning out your junk drawer and closets. But there are also ways to declutter your work life and tidy up both its physical and digital aspects.

My guest today explains the art of practicing minimalism in your professional life in a book he co-authored with organizing expert Marie Kondo. His name is Scott Soneshein, he's a professor of business and management, and his book is Joy at Work. Scott and I begin our conversation by unpacking the benefits of keeping your work life neat and tidy, and then move into how to do this in regards to your physical workspace. Scott shares three questions to ask yourself when you declutter your office to help you decide which items to keep and which to throw away. We also take a useful aside into how to throw away your children's artwork with less guilt. We then move into how to declutter your digital life by cleaning up your email inbox and smartphone. We end our discussion with several areas you may not think of in terms of clutter, but probably need some tidying up: your activities, decisions, network, and meetings. 

Get the show notes at aom.is/declutterwork.

#626: How to Declutter Every Aspect of Your Work Life

To be a great success in business, you need to have a compelling vision, create a well-thought-out strategy to achieve that vision, and then fully commit to that strategy with action and resources.

That’s also the recipe for being a great failure in business.

That’s what my guest argues in his book The Strategy Paradox: Why Committing to Success Leads to Failure. His name is Michael Raynor and we begin our discussion by describing the strategy paradox: the fact that the same sound strategy can lead to both success and failure. We discuss how the outcome then depends less on the strategy itself, than on the idea you decide to bet on, using the example of the way Sony employed the right strategy in backing Betamax in the VCR wars, but still lost out to VHS. Raynor then explains the limitations of forecasting and adaption, the approaches companies typically use to navigate the tension between needing to commit to something, and being uncertain they’ve committed to the right thing. He then unpacks two more effective ways of developing strategic flexibility: separating the management of commitment from the management of uncertainty, and acquiring a portfolio of assets that will increase your optionality. We end our conversation with whether the strategy paradox can be applied not only to making decisions in business, but to making decisions in our personal lives as well.

Get the show notes at aom.is/strategyparadox.

#630: The Strategy Paradox

We typically don't think much about how we structure a conversation. We just sort of wing it and hope for the best. But my guest today argues that all conversations -- even the small and mundane -- can impact our ability to lead, influence, and connect, and ought to be approached with thoughtfulness and intention. 

His name is Daniel Stillman, he's a consultant, author, and podcaster, and in his book Good Talk: How to Design Conversations That Matter, he draws on his background in design to show how we can use the principles of design thinking to improve the quality of our exchanges. Daniel and I kick off our discussion by unpacking the defaults of conversation people often fall back on. Daniel compares the structure of conversation to an operating system, and we turn to how we can improve this conversational OS, beginning with the way we invite people into a conversation with us, and why we shouldn't just ask, "Can we talk?" We then get into how we can improve the "interface" of our conversations, by recognizing the influence that space and place have on them, and choosing the right environment for a particular dialogue. We end our conversation with the options you have for responding when it's your turn to talk and how to deal with the gaffes we all make during conversations, and the feelings of regret that frequently follow.

Get the show notes at aom.is/conversationdesign.

#634: How to Design Conversations That Matter

Maria Konnikova, who has her Ph.D in psychology and studies human behavior, had never played poker when she approached Eric Seidel, a renowned player of the game, asking him to show her the ropes. Eric agreed to be her coach and Maria spent a year working towards the World Series of Poker, playing in numerous tournaments and winning a major title and hundreds of thousands of dollars along the way. But the real prize she was after in this experimental endeavor wasn't money, but insight into the intersection between skill and luck, and how much control we humans have over our fate.

She got those insights in spades, and shares them in her latest book: The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win. Today on the show Maria explains why the poker table may be the best place to learn about the balance between chance and skill, and why we have such trouble untangling those two forces. We then get into how gambling has long been an interest of philosophers and led to advancements in probability theory, as well as why understanding the dynamics of betting allows us to improve ourselves. Maria then shares how she learned to detach herself from the outcomes of hands and concentrate only on what she could control, and how liberating it is to separate process from results. She describes the connection between poker and Sherlock Holmes, and how the game helped her not just see things but observe them. We then delve into the biases that get you off track with your goals, and the simple technique you can use to overcome them. We end our conversation with Maria's conclusions on the respective roles luck and skill play in our lives.

Get the show notes at aom.is/poker.

#637: What Poker Can Teach You About Luck, Skill, and Mastering Yourself

Accelerated Mental Seduction - Rapid Love

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Accelerated Mental Seduction

Amy Balliett wrote the book on visual communication — literally. Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication is a comprehensive guide to creating visual content that’s engaging, inspiring — and that drives results.

Marketers, internal comms professionals, and designers can all learn fundamental skills that they can start to apply right away after reading this book. From the history of visual communication, to 8 rules you simply must follow, to project management strategies, you’ll walk away with the tools you need to make your next project a success.

Amy Balliett - How To Create Epic Viral Content Online

Alexandra Cane is an inspirational online entrepreneur and Co-Founder of MILA Tribe a Premium activewear designed for EVERY-BODY.

She also featured on the Hit TV show Love Island and has since built a social media following of millions sharing her inspirational journey from physical transformation to spiritual, emotional and mental evolution.

#626: How to Declutter Every Aspect of Your Work Life

The Art of Manliness