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Ivan Minuti is the founder and creative director of tech company Musicalism, a platform of streaming technology for Music Curation, that leverages on a software enabling users to manage expansive music libraries into automated playlists able to be scheduled over a calendar.

Due to his obsessive nature in music research, Ivan built a reputation for himself as a leading expert for refined music in the GCC regions, with a catalog of a hundred thousand songs collected over the last two decades of DJ’s career.

Is unique method as a Music Curator sets him apart from the competition: instead of providing ready-made playlists, Ivan’s flow starts by studying each client identity, allowing him and his team to craft bespoke playlists aggregated in licensed radio channels able to resonate with the brand’s musical identity. 

This approach is positioning Musicalism as the leader of a new way of providing comprehensive music services and hardware integration, that not only caters to luxury hospitality but also includes art galleries and digital spaces.

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