Will Guidara made his name in the hospitality industry as the co-owner of Eleven Madison Park, transforming it from a "good" New York restaurant to a 3 Michelin star establishment that was ranked number one on "The World's 50 Best Restaurants" list in 2017.

In his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will shares his personal memoir and manifesto, outlining his business management philosophy on the art of service.

Together with Martin Reeves, Chairman of BCG Henderson Institute, Will discusses how to be intentional in the pursuit of relationships with both the people you work with and those you serve, and the impact of digging deeper to explore new creative approaches that turn ordinary transactions into extraordinary experiences.
***
About the BCG Henderson Institute
The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Unreasonable Hospitality with Will Guidara

Will Guidara—an elite New York restauranteur and author—talks about his storied career as a leader in modern luxury dining, delivering service that transforms a meal into a magical experience.

Will Guidara

In this 289th episode of Monday Morning Pep Talk, we’re continuing our conversation around personal branding with a concept that separates amateurs from professionals: Evidence of Success.

This episode is a direct call to action for brokers and advisors who want to build a credible, memorable brand that commands attention. Because in today’s market, it’s not just about what you say — it’s about what the market sees.

If you’re serious about positioning yourself as the go-to real estate professional in your market, your listing marketing has to do more than generate offers. It has to communicate trust, professionalism, and results.

🎯 What You’ll Learn in This Episode:

• What “Evidence of Success” actually means in the context of personal branding
• Why showing your process is just as important as showing your results
• How top-producing advisors use listings to position themselves as trusted experts
• Why every listing is a real-time case study of how you work
• The reason your marketing shouldn’t stop at “Just Listed” and “SOLD”
• How to structure a listing campaign that sells and builds long-term brand equity

🧠 7 Ways to Market a Listing That Build Your Brand:

Announce It Strategically – Go beyond the flyer. Tell the story of the property and position it clearly for the right audience.
Use High-End Visuals – Professional photography, drone, and video communicate your standards before you say a word.
Leverage Social Platforms by Format – Use Reels to create emotion, Stories to show real-time effort, and LinkedIn to showcase your professionalism.
Highlight Your Process – Pull back the curtain on staging, prep, marketing, and team collaboration.
Document the Win – Share how it sold, why the strategy worked, and what success looked like.
Feature the People – With permission, include your clients to tell a human, relatable story.
Package It for Future Listings – Create a portfolio of success you can repurpose in listing presentations and on your website.
📌 Why This Matters

When done right, your listing marketing pays you twice — once when the home sells, and again when your brand earns credibility and exposure. It’s one of the most cost-effective ways to communicate your value to future clients, generate business momentum, and build long-term visibility.

💼 For Advisors Who Follow Take Flight

If you’ve been following my recent content on personal branding, this is the next step in the path. Branding isn’t about chasing attention — it’s about creating visibility and consistency so you stay top of mind with your network and your next client.

This episode will help you move from being just another agent in the feed to someone who consistently shows up with authority, trust, and results.

🔔 SUBSCRIBE FOR WEEKLY COACHING CONTENT
New episodes every week with real estate strategies, systems, and insights to help you grow, lead, and Take Flight.

• Weekly Coaching Email → https://askjimmiller.com/contact/

📲 CONNECT WITH ME
Instagram → https://www.instagram.com/askjimmiller
LinkedIn → https://www.linkedin.com/in/jimmillerchicago
YouTube → https://www.youtube.com/@AskJimMiller

📚 RESOURCES
• My 2024 Reading List → https://askjimmiller.com/my-reading-list-2024/
• Business Planning Docs + About Me → https://askjimmiller.com/take-flight-2/

Evidence of Success| How Marketing Listings Builds Your Brand  | Monday Morning Pep Talk #289

Monday Morning Pep Talk - First Impressions

Why do we procrastinate?  Find out why in this PODCAST.   I discuss how procrastination is really an argument has with itself.

Monday Morning Pep Talk, JUST DO IT!

In this PODCAST, I cover the 7 characteristics of a True Champion and how that relates to business.

Monday Morning Pep Talk- The Mind of a True Champion

In this podcast, I discuss the one of the most important questions you are going to ask yourself as you drive towards your goals.  Are you Committed or Are You Interested?

Monday Morning Pep Talk - Are You Committed or Are You Interested?

So to correlate that to self development, meeting our goals or higher levels of success is our “computing issue”.  So today,  I have 5 simple, easy to execute, low cost and high impact SUCCESS HACKS that you can implement this week.

Monday Morning Pep Talk - 5 Success Hacks

Jim Miller is a success mentor and life coach who guides top real estate brokers from around the country while managing 2.3B+ in sales production as Designated Managing Broker with Jameson Sotheby’s International Realty in Chicago, Illinois.  He is also recognized as a top real estate coach to top Sotheby's International Realty brokers in 35 luxury markets.

Evidence of Success| How Marketing Listings Builds Your Brand | Monday Morning Pep Talk #289

Ask Jim Miller

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