Join us for an enlightening discussion with Kyle Mealy, a dynamic leader dedicated to unlocking potential in businesses. Kyle shares insights on the vital role of Chief Revenue Officers, the synergy between marketing and sales, and integrating business systems like EOS for growth. Discover Kyle's unique Revenue Zipper™ concept and actionable strategies for sustainable growth. Tune in to unleash your business potential with Kyle's transformative insights!
Contact Kyle:👉https://www.readyforthenextlevel.com/

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🎧 Grownlearn Podcast:
Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956
Soundcloud: https://soundcloud.com/grownlearn
Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva
Grownlearn Youtube Channel:
https://www.youtube.com/channel/UCU4PNa5gUnrjmh50td5U3XQ

Healnlearn channel - Success Mindset: https://www.youtube.com/@Healnlearn 

For inquiries to Grownlearn 👉 www.grownlearn.org
Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

Marketing & Sales Fusion To XX Your Bottom Line with Kyle Mealy

Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it.

Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – “The Challenger Sale” Co-Author Brent Adamson Talks Thought Leadership Research

How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.

PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."

Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – How a Digital "strategy + business" Helps PwC Stand Out

Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. 

In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Become a Member

EP 390 | Market Better with Vanessa McQuade

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.

Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.

Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Boston Consulting Group's Generative AI Thought Leadership Experiments

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

In episode 12 of How It’s Tested, Eden Full Goh is joined by Daniel Johnson of Branch to explore the complexities of mobile deep linking and its critical role in the ever-evolving MarTech landscape. They cover real-world case studies from Spotify and Adobe, offering a deep look into how companies are leveraging Branch's technology to solve linking challenges. Tune in for insights into the future of mobile marketing.

Subscribe

How It's Tested - Ep. #12, Mobile Deep Linking with Daniel Johnson of Branch

Een goed marketingplan is dé weg naar het halen van bedrijfsdoelstellingen en het succesvol bereiken van een doelpubliek. Een marketingplan biedt gedetailleerde strategieën voor het identificeren van de markt, de concurrentie en de belangrijkste tactieken die worden gebruikt om marketingdoelen te bereiken. Deze gids gaat dieper in op het opstellen van een marketingplan en biedt specifieke technieken en inzichten die essentieel zijn voor succes. Of het nu gaat om het verfijnen van een bestaande strategie of het in kaart brengen van een nieuw gebied, dit artikel biedt je waardevolle richtlijnen om door de complexiteit van marketingplanning te navigeren.

Lees hier het artikel: https://www.invalshoek.nl/blog/marketingplan/

Een sterk marketingplan opstellen: technieken & voorbeelden

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.

The episode, in short:
- CopyHouse’s GTM playbook,
- How to enter a country without a dedicated team, 
- Whether marketing or sales should come first
- How they had to rework messages that resonated in the UK, but not in the US.

About the show:
The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

Successfully entering the US market without a local team — with Kathryn Strachan

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.

A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."

In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.

Learn how your business and management books can excel in the marketplace of ideas.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Aevitas Agent & Ex-McGraw-Hill Publisher on The State of Thought Leadership Books

Welcome to the first episode of the NicNames podcast! 🎙️ In this exciting discussion, Andriy Khvetkevych, CEO of NicNames.com, interviews Oleg Bilozor, CEO of Reply.io. Together, they explore the fascinating world of domain names, branding strategies, and how AI is revolutionizing sales automation.

Tune in to hear:
 • The story behind Reply.io’s domain and brand creation
 • Oleg’s insights on AI integration in sales outreach
 • How to select the perfect domain name for your brand
 • SEO strategies for non-.COM domains
 • The future of AI in sales and communication

Don’t forget to subscribe for more episodes on innovation, AI, and startups. Drop your questions and comments below, and we’ll be happy to engage!

Links:
 • Reply.io — https://reply.io/
 • Follow Oleg on TikTok — https://www.tiktok.com/@olegxyz
 • NicNames.com — https://nicnames.com/
 • Subscribe for more episodes — https://www.youtube.com/@nic_names

#AIinSales #DomainBranding #NicNamesPodcast #SalesAutomation #ReplyIO #BrandStrategy #AIDrivenSales #Startups

Keywords:
AI in sales, sales automation, domain names, branding, startup branding, AI tools, reply.io, nicnames podcast, domain registration, .com alternatives, SEO for domains, trademark challenges, AI sales tools, future of AI, AI business tools, Oleg Reply.io, Andriy Khvetkevych, NicNames.com, AI in marketing, email automation, tech podcast, business podcast

Unlocking the Power of AI in Sales Automation & Domain Branding | NicNames Podcast #1 ft. Reply.io

Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers how to build highly productive, life-long business relationships. 

The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – “Give to Grow” Author on Building a Relationship Ecosystem

This article explores the essential questions and strategies involved in aligning a marketing professional's expertise with an eco-friendly brand's vision. From defining clear goals and understanding the target audience to evaluating resources and learning from past experiences, it highlights the journey of building a successful, values-driven marketing partnership. Through a story of a key client meeting, the article illustrates how meaningful dialogue and shared objectives create a foundation for a campaign that resonates with an environmentally conscious audience and drives lasting impact. The result is a blend of creativity, precision, and passion, bringing the brand's unique message to life.

1731440726_6733b056379bb

1731440758_6733b076c1124

في هذه الحلقة من بودكاست 360، نستضيف عبد الرحمن علاء، المدير التنفيذي ل AdBuyers Agency، في حديث معمّق عن عالم شركات الإعلان والتسويق من كل الزوايا. يكشف لنا كيف يمكن اختيار شركة التسويق المناسبة والاستراتيجية الأمثل لنجاح شركتك، وما هي العوامل التي يجب أن تضعها في اعتبارك لتجنب التعاون مع شركات التسويق غير المناسبة. يناقش عبد الرحمن كيف يمكن لإتقان التسويق أن يحدث نقلة نوعية في مسار أي شركة، ويشرح أهمية اختيار مدير تسويق ذو مهارات عالية لضمان تحقيق النجاح المستدام. حلقة لا تُفوّت لكل من يسعى لفهم أعمق واستراتيجيات عملية في عالم التسويق.


احذر فخ شركات التسويق مع عبدالرحمن علاء

What goes into a successful business and technology podcast like ThinkCast? Gartner’s premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times.

ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm’s audio news magazine. He founded ThinkCast in 2016 and hosted it for three years.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Creating a Successful Business Podcast like Gartner’s ThinkCast – ft. Scott Smith

Ep 101 - Foundations, Processes and Going Back to Basics-

GoogleLM's dissemination of Smion's article: Marketing Strategies for Entry Into Foreign Markets. Read the full article here:
https://smion.com/marketing-strategies-for-entry-into-foreign-markets/

Marketing strategies for entry into foreign markets

The thought leadership profession now has a thinktank. It's called the Global Thought Leadership Institute. It's geared towards developing thought leadership industry standards and best practices, which have largely been underdeveloped until now.

In this installment of Everything Thought Leadership, Bob speaks with Cindy Anderson (CMO, IBM Institute for Business Value) and Lucia Rahilly (Global Editorial Director, McKinsey Publishing), two of eight advisers spearheading GTLI, whose inaugural conference is on Feb. 6.

Cindy and Lucia dive into the creation of GTLI, the institute's plans for the future, the upcoming conference, and what the thought leadership profession needs to thrive.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
freemusicarchive.org/music/Jahzzar/…206/blueprint/
freemusicarchive.org/music/Jahzzar/
creativecommons.org/licenses/by-sa/4.0/

ETL – A Look at the Global Thought Leadership Institute – with Lucia Rahilly & Cindy Anderson

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

Heavybit is the leading investor in developer-first startups that turn visions into movements, products into platforms, and contributors into communities. Since 2013, Heavybit companies have redefined how teams build, deploy, secure, and scale mission-critical technology. From JAMstack, to DevSecOps, to feature flagging, Heavybit founders build the future of software from the bottom up.

زوايا من منظور مختلف في عالم البيزنس وريادة الأعمال

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

Invalshoek is een baanbrekend online marketing bureau in Amsterdam. We helpen B2B bedrijven bij het oplossen van complexe problemen en het verslaan van de concurrentie. Dit doen wij door online marketing, online adverteren en CRM campagnes te ontwikkelen en uit te voeren die zorgen voor meer leads van hoge kwaliteit – leads die sneller klant worden.

Bezoek onze website: https://www.invalshoek.nl

Goose Digital's Marketing Automation Experts "WING IT", alongside the occasional guest, to talk digital marketing, marketing strategy, industry news, and exciting MarTech developments.

Goose Digital is a Toronto-based digital marketing agency, focused on marketing automation and sales growth.

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

New tracks tagged #Marketing Strategy