Join the BAAC Pod team in this explosive episode of Ball At All Cost as we debunk FA Level 2 with our special guest! We dive deep into grassroots football, uncovering what kids really need for development, key aspects of their game that often get overlooked, and much more. Get ready for deep insights that every coach, parent, and football lover needs to hear. Like, comment, and subscribe for more hard-hitting football discussions! 

Debunking FA Level 2

In this episode of Ballatallcost, we’re joined by Josh, founder of Fit 4 Football – to talk all things grassroots and youth football development. 

We explore:
Josh’s journey and why he started Fit 4 Football

The realities of grassroots football in today’s world

Building discipline and good habits in young players

Helping kids break out of their comfort zones

What being “match ready” really means at youth level

Advice for parents, coaches, and up-and-coming ballers

Whether you’re a young baller, a coach, or a parent trying to support your child’s football journey, this episode is packed with insight and motivation.


Building Ballers with Fit 4 Football

It’s another episode of Ballatallcost!
This time, we’re joined by Cori and Jo from She Plays Football, a platform dedicated to empowering girls in grassroots football.

In this inspiring conversation, we dive into:

⚽ How She Plays Football was born
🎯 The goal behind the platform
👧🏽 Girls’ football vs boys’ football — the differences, challenges & progress
🏆 What it means to provide opportunity in grassroots
🌍 Their hopes for the future of female footballers

A must-watch for anyone passionate about youth development, inclusion, and the grassroots game. 🔥

Don’t forget to like, share & subscribe!


She Plays Football

Welcome to another episode of Ballatallcost! 🎙️

This time, we’re joined by Martyn Young, one of the CEOs behind ESF, the UK’s biggest youth football festival. From humble beginnings to becoming a nationwide movement, Martyn breaks down the journey of building elite grassroots tournaments, developing young talent, and managing large-scale events across the UK.

He shares valuable insights into the origin story of ESF, how they’ve impacted thousands of young footballers, the logistics behind running one of the largest youth events in Europe, advice for aspiring football event organisers and much more!

🔔 Like, subscribe, and turn on notifications for more interviews and conversations around the culture of grassroots football.

📲 Follow us @ballatallcostv on all platforms


ESF the UK's Biggest Football Festival

In this inspiring episode of Ballatallcost, we sit down with Matt Morgan and Abbie Brunker, two incredible coaches from Ryan FC Girls, as they share their coaching journeys, philosophies, and practical advice.

They discuss how they got into coaching girls’ football, building trust with parents, tips for new coaches entering the game, differences between coaching boys and girls, what makes a great grassroots football environment

Subscribe for more stories from the grassroots football world.

🎙️ Ballatallcost – where football meets real talk.

Ryan FC Girls with Matt Morgan & Abbie Brunker

In this episode of Ballatallcost Podcast, we welcome Nathan, founder of Proverbs FC, for an in-depth conversation about grassroots football and youth player development.

We cover the story behind Proverbs FC and its mission in grassroots football, parents’ role in supporting young footballers without adding pressure, why parents watching training can help player confidence and growth, do kids need to join an academy to become professionals? How Proverbs FC creates a safe, positive environment for young players to thrive. 

📢 Subscribe for more football insights from the grassroots to the pro game.

Clubs in Focus - Proverbs FC

In this episode of Ball At All Cost, we sit down with Ayman, who has just signed his first scholar contract with Millwall. 

He takes us through his inspiring journey. From early trials to finally earning a place at Millwall, how he balances football, school, and friendships, overcoming setbacks and challenges along the way, the reality of academy life and what it takes to keep pushing forward

This is a must-watch for anyone chasing the dream of becoming a professional footballer. Ayman’s story proves that with hard work, discipline, and belief, progress will always come.

Don’t forget to like, comment, and subscribe for more powerful football journeys and stories

From Playball to Millwall

In this Ballatallcost episode, we dive into the realities of youth football development.

Topics include: The right age for kids to join academy football, early vs later development. How parental pressure and unmet expectations can impact young players. The role of social media in recruitment and parental influence. The rise of one-on-one coaching and the financial strains on families. Mental health, aftercare, and bio-banding as crucial aspects of player development.

We’re joined by Jake Hammon (Foundation Phase Lead at Cambridge United), as he shares his experiences from both academy and grassroots levels.

From balancing school, family, and football, to what scouts look for in talent! This episode is packed with insights for parents, players, and coaches.

Like, comment, and subscribe to join the discussion. 👊🏾

What Scouts Really Look for w/ Jake Hammond

In this powerful episode of Ballatallcost, we sit down with Melvin Minter, a seasoned non-league goalkeeper, entrepreneur, and inspiring figure in the world of football.

We go beyond the pitch to explore: Mental resilience and bouncing back from setbacks, Fly4Sport and goalkeeping entrepreneurship, Rising Ballers’ impact on players like Iliman Ndiaye, working with Harry Kane, the viral spotlight, staying grounded, and lessons from High Performance Habits, the importance of starting young with technical basics, how to develop as a modern-day goalkeeper in the Pep Guardiola era, a heartfelt tribute to Lisa, a grassroots football legend

Melvin shares the realities of non-league football, the pressure of going viral, and the mindset needed to thrive.

👉🏾 Watch, share, and be inspired.

📌 Subscribe for more. 💪🏾

From Non-League Dreams to Viral Success

This episode of BallAtAllCost tells a dad’s story as he watches his daughter grow in the game. It starts quietly and builds to a Chelsea trial where she scores from midfield, the moment everything shifts.

It shows what people don’t see: late nights, tough calls, money worries, and the ups and downs of backing a young player. It also touches on why representation matters, the hurdles girls still face, and the pride that comes when hard work turns into real progress.

The goal is the headline. The journey is the heart.

Academy Series - A Dad's Story

Marcus joins us on BallAtAllCost to share what really goes on in the world of scouting and youth football. From spotting talent at U9–U16, to why showcase leagues like Ballers Link-Up are catching the eye of recruiters, this episode gives a proper inside look at how young players get noticed.

We talk about what scouts actually look for beyond just skills, why showcase formats are creating new opportunities, how grassroots setups can sometimes outshine academies, honest advice for parents on travel, training, nutrition and supporting development, the overlooked areas that matter most: mindset, resilience, off-the-ball work and fitness, success stories with players getting trials and signings at top clubs

If you’re into youth development, scouting or helping the next generation of players, you’ll find plenty of value here.

How Scouts Spot Future Stars

This podcast dives deep into the world of grassroots football, offering insights and guidance to help parents navigate the often challenging and intricate landscape of youth sports. Each episode provides practical advice, tackling issues like player development, balancing commitments, managing expectations, and understanding the nuances of the grassroots football ecosystem.

Join the grassroots football dads as they share their insights and experiences along with  established guests sharing their vast knowledge on a  weekly basis.

Debunking FA Level 2

Ball at all Cost

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