In this episode of BetterTech, host Jocelyn Houle sits down with Paul Sullivan, Founder of
Arise GTM and creator of the Arise Go-To-Market methodology. Together, they unpack what
go-to-market (GTM) truly means in today’s fast-changing tech landscape. Paul shares the three
foundational questions every leadership team should be asking, exposes common GTM
mistakes, and highlights the critical role of CRM, data, and AI in driving scalable success. This
episode challenges traditional thinking and offers a simplified, strategic approach to market
execution. Whether you're a startup founder or a GTM leader at an enterprise, you’ll walk away
with bold insights and fresh clarity.

Mastering Go-to-Market Strategies & Growth

In this episode, host Jocelyn welcomes Bennett Borden, CEO of Clarion AI Partners, to discuss his unique journey merging law, data science, and AI development. Bennett shares how Clarion combines legal expertise with cutting-edge AI technology to help organizations build compliant, responsible AI systems. Drawing on decades of experience, including his work with government agencies and top law firms, Bennett explains the critical importance of "compliance by design" and the challenges companies face navigating AI regulation in a rapidly evolving landscape. He emphasizes that AI is a transformative opportunity, urging leaders to lean into innovation rather than resist change. Bennett also highlights how AI can augment human expertise, driving efficiency and new business value.

AI and Law: Key Insights

In this episode of the BetterTech podcast, Roberto Galdamez, CISO at Kovac Financial Network, to discuss Cybersecurity in Finance & Entertainment. From his early career working with the Miami Dolphins to leading cybersecurity in the financial services industry, Roberto shares a unique perspective shaped by experience across two high-stakes domains. Roberto dives deep into how the role of the CISO is evolving, from technical execution to strategic leadership, and what that means for future security leaders. He shares practical leadership lessons, discusses the rise of , and emphasizes the increasing importance of soft skills in building trust, communicating risk, and enabling business decisions. Whether you're working in financial services, sports, or any data-driven industry, this episode delivers powerful insights into navigating cybersecurity in finance & entertainment at the highest level.

Cybersecurity in Finance and Entertainment

In this episode of the BetterTech podcast, host Umair Javed sits down with Chom Chana, Head of AI and Machine Learning for the SCN region at Amazon Web Services (AWS). With a PhD in computer science and years of experience in business development and AI, Chom shares his expertise on the rapid evolution of AI and its real-world applications. He discusses how businesses are adopting AI technologies, from proof of concepts to full-scale implementations, and the challenges companies face in leveraging AI to drive value. Chom also explores key AI use cases, from improving customer experience to enhancing business workflows and personalization.


AI and the Future of Customer Experience

In this episode, host Umair Javed interviews Taylor Black from Microsoft’s Office of the CTO, who discusses how their internal incubator drives AI innovation using lean startup methods. He explains how teams pitch ideas, access resources, and balance startup speed within a large company. Taylor shares success stories, challenges in corporate innovation, and how AI is reshaping product development. He also highlights the importance of trusting the innovation process and collaborating with external venture studios. Gain an insider’s view of Microsoft’s approach to fostering breakthrough technology and driving the future of AI.

How Microsoft builds AI startups

In this episode of BetterTech, we sit down with Anagha Nadkarni, CEO of AI Detector Pro, a platform helping students, writers, and professionals detect and humanize AI-generated content. Anagha shares her journey from federal attorney to tech founder, shedding light on bootstrapping a startup, scaling responsibly, and navigating the ethics of AI in education and content creation. With 300,000 users and nearly a million reports processed, AI Detector Pro is redefining how we measure originality and quality in writing. Tune in as Anagha discusses leadership lessons, writing advice in the AI era, and what it really takes to build a user-centered B2C tech product.

AI Detector Pro: Fighting Fake Content

In this episode of BetterTech, we sit down with Lena Levine, CEO of Forcoda, to explore the smarter path to SaaS success. From her roots as a software developer to building an 11-year-strong product agency and launching a venture arm, Lena shares what it really takes to guide non-technical founders toward building scalable, validated tech products.

Tune in as we unpack the real startup playbook, customer-first thinking, validation before code, and why shipping fast doesn’t mean skipping quality.

The Smarter Path to SaaS Success

In this episode of BetterTech, host Jocelyn Houle interviews Mark Nguyen, Founder and CEO of SlideFactory, a cutting-edge digital agency specializing in AR, VR, AI, and immersive design. With nearly 30 years in tech, Mark shares his journey from early software development to leading innovation at SlideFactory. The conversation dives into agentic AI, building VR training solutions, and what it really takes to move from whiteboard to functional 3D experiences. Mark offers insights on hardware limitations, UX in spatial environments, and why "weird" problems fuel true innovation. If you're curious about the future of immersive tech and agentic systems, this episode is a must-listen.

Exploring the Future of VR, AR, and Digital Experiences

In this episode of BetterTech, host Colin McCarthy speaks with Indrajit Singh, CTO and
Senior Generative AI Architect at CellStrat, the innovators behind Cellverse AI. Indrajit
shares how Cellverse is transforming the healthcare research space through generative
AI and immersive technologies, addressing core challenges like time constraints,
information overload, and outdated tools used by medical professionals. From authentic
data sources to intuitive voice-enabled interfaces, Indrajit explains how Cellverse
enhances research accuracy, speeds up analysis, and simplifies onboarding. The
conversation also explores broader AI adoption, the role of agentic AI, and the future of
immersive 3D collaborations in science. A compelling dive into AI’s real-world impact on
healthcare innovation.

Generative AI: Insights on Advancements

In this episode of BetterTech Jocelyn Houle, sit down with AJ Cook, Head of Global Agentic and AI at Workato, to explore the powerful intersection of AI, integration, and go-to-market strategies. AJ shares how Workato is helping enterprises simplify complex systems, automate workflows, and now, build intelligent AI agents that drive real business value. From stitching data across SaaS apps to automating sales processes like CPQ in minutes, AJ dives into what it really takes to implement GenAI responsibly. He also unpacks the buzz around "agentic" workflows, the importance of flexibility in tech stacks, and how AI is transforming tasks — not eliminating jobs. A must-listen for CIOs, CROs, and AI-curious leaders.

From Sales to AI Agents - The GTM Shift

In this episode of BetterTech, host Colin McCarthy chats with Rajesh Solanki, founder of Energos.ai, about how AI and IoT are transforming energy and mobility. Rajesh shares his journey from access control systems to predictive maintenance, exploring how smart systems reduce downtime, boost efficiency, and drive innovation in renewable energy and EV charging. He also highlights the future of AI in asset management and how businesses can leverage technology for smarter operations.

How IoT and AI Save Money and Keep Machines Running!?

BetterTech hosts a wide range of interesting and informative Technology Podcasts to pique the interest of any tech enthusiast.
Grab that morning cup of Coffee & Tune in with Better Tech!

Mastering Go-to-Market Strategies & Growth

BetterTech

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