In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Todd Rotger, CRO of Saviynt, to break down the strategies that helped scale the company’s annual recurring revenue from $40M to $150M in just four years.

Todd shares how his team made the critical shift from product-led selling to outcome-based conversations, the challenges SaaS companies face when scaling beyond $100M ARR, and why clearing the road for sales teams is one of the most important roles of a leader.

He also reveals the key sales and marketing alignment strategies that have fueled Saviynt’s growth and the top three traits that separate elite sales professionals from the rest.

Whether you’re a sales leader, revenue executive, or scaling a SaaS company, this episode is packed with hard-won insights on driving sustainable growth.

46. From $40M to $150M: Saviynt's Blueprint for B2B SaaS Expansion

In this episode of BetterTech, host Jocelyn Houle sits down with Paul Sullivan, Founder of
Arise GTM and creator of the Arise Go-To-Market methodology. Together, they unpack what
go-to-market (GTM) truly means in today’s fast-changing tech landscape. Paul shares the three
foundational questions every leadership team should be asking, exposes common GTM
mistakes, and highlights the critical role of CRM, data, and AI in driving scalable success. This
episode challenges traditional thinking and offers a simplified, strategic approach to market
execution. Whether you're a startup founder or a GTM leader at an enterprise, you’ll walk away
with bold insights and fresh clarity.

Mastering Go-to-Market Strategies & Growth

BetterTech hosts a wide range of interesting and informative Technology Podcasts to pique the interest of any tech enthusiast.
Grab that morning cup of Coffee & Tune in with Better Tech!

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #SaaSgrowth