* INTERVIEW: https://boltingbits.com/uu-rhythm-unknown-untitled/ ‎

You hear a lot these days that things just aren't like they used to be. In an era dominated by algorithmically assembled playlists and the "need" for a social media presence to make a splash, it can sometimes feel like the underground and DIY qualities that defined the dance music of yesteryear have been flattened to fit the screens and speakers in our pockets. There's no arguing it's easier to have your finger on the pulse with show alerts and release notifications, but it's hard to deny the feeling of falling in love with a tune for the first time without any pre-existing context.

With this in mind, consider the three absolute heaters that caught many off guard in November of 2020; without knowledge of the creative force behind them, reputable artists and tastemakers alike were floored by a triptych of tough-yet-nimble tracks. At the time, the artist was unknown, and the tracks were all untitled.And so was the label that released them. With their debut record (the aforementioned cuts collected as uu001) and each one since, unknown - untitled is a label that has absolutely struck a chord in the dance world, scratching an itch that many of us didn't know we had. unknown - untitled previews their releases anonymously and unveil artist and track info initially on the inside of the records they ship out. This gives listeners the opportunity to imprint their full imagination and subjective experience onto each unique outing. We now know several of the artists responsible (we won't ruin the surprise, go dig for yourself).

Today we speak to the mastermind behind the label (and an intrepid selector in their own right), uu rhythm, whose curatorial mind and impeccable taste has fuelled the unknown - untitled project since its beginning. Alongside an absolutely stellar exclusive mix for Bolting Bits, uu rhythm agreed to peel the curtain back a bit for us.

INTERVIEW.

LOWDOWN/ uu rhythm [unknown - untitled]

± fluid-artist  
- currently based in Kuwait City

I create Press & Promotional campaigns to promote new music releases. Predominantly 'Underground House', 'Techno', bit of 'Balearic' and my beloved 'Disco'.   I'd like to think I have a very personal approach, working with friends & contacts simply sharing great music over a chat. I choose only to work with music I adore, so you can be sure I'll be passionate when I am promoting your stuff . I strive to get your release placed, mentioned and played in all of the 'relevant' places as well as getting the 'right people' to endorse it. I'll provide you with good quality feedback to help drive the sales of your release pre launch as well as placing physical records into the hands of VIP players.  As with these things.. it's hard to predict exactly what we will achieve... but what I can promise is that I'll throw a hell of a lot passion and enthusiasm at it and that, coupled with my track record so far,  the result shouldn't be  too shabby. In my opinion it takes a lot of love, time and hard work crafting your release. Investing in what I do, pushes it into the spotlight, giving your release the best possible chance to succeed..

You can contact me on: sa@shinemusic.co.uk
Please send the music, some info on you, and your desired release date for a fast response.

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