Boundaryless Conversations podcast is about exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

Human organisations are today pressed by the need to reinvent themselves, in ways that are profoundly unclear and, at the same time exciting for the promises they bring.

This podcast is brought to you by Boundaryless, the company behind Platform Design Toolkit an open methodology to design strategies that mobilize ecosystems through scalable efficiencies and scalable learning.

https://www.boundaryless.io/resources/podcast

Boundaryless Conversations Podcast

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The internet is the big disruptor of our time, changing the advantage from products to platforms. Case in point, Uber, Airbnb and PayPal. They all disrupted their markets when they launched. Today they are industry leaders.

What's the secret to their success?

Platforms.

On this episode I talk to Geoffrey Parker co-author of Platform Strategy, on the new competition and how digital platforms change competitive strategy.

Follow Geoffrey on Twitter: http://www.twitter.com/g2parker

Visit his website: http://ggparker.net/

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Follow us:

Jorge Barba: www.twitter.com/jorgebarba
Adrian Pedrin: www.twitter.com/adrianpedrin

Visit the Game-Changer blog: www.game-changer.net

Platform Revolution: How Platforms Change Strategy with Geoffrey Parker

One of the biggest misconceptions around network effects (which are one of the key dynamics behind many successful and highly defensible software companies) is confusing growth with engagement. So how does one tell the difference between viral growth and network effects? How does one create network effects in different businesses? (Hint: it's not by accident!) How do you know when to hang in there because you see signs of network effects or just drop it and move on to something else? And what are some examples of teasing all of the above apart?

In this episode of the a16z Podcast -- based on an event we hosted and slide deck we released all about network effects -- a16z partners Anu Hariharan and Jeff Jordan (who cover all things marketplaces, consumer, and more) share (in conversation with Sonal Chokshi) their observations, insights, and experiences. Because, why reinvent the, er, flywheel?


a16z Podcast: Getting Network Effects

From hardware and hardwires to smartphones and social, technology wants to connect. It's almost a native property of technology and especially software businesses, which is why network effects matter. "It was endemic to these technologies that they wanted to become connected and once connected, they become networks and once networks, they become network effects. Other products like cars or toasters or houses or whatever, aren't natively connected physically or through information sharing," observes James Currier.

But not all network effects are equal -- not only can they be strong or weak, there are many different types depending on the business. Currier, who is the co-founder and managing partner of an accelerator (NFX Guild) that advises and runs a runs a program for all kinds of early-stage companies with network effects, shares their ever-evolving taxonomy for thinking about different types of network effects in this episode of the a16z podcast.

These labels matter. It's not just words, but language that aids understanding -- and the corresponding growth playbook -- that can help build businesses with network effects, especially given the specific challenges they face. And finally, why did some companies with network effects take off but others didn't?

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a16z Podcast: Not all Network Effects Are Created Equal

Now that we know to price and plan early, price high -- especially for category-creating or "pre-chasm" businesses -- how do we handle freemium models?

While free to premium is a great way to get bottoms-up, often viral traction in an enterprise, the challenge is figuring out just where and how to "draw the line" between where free ends and paid begins. Especially for open source, which while not necessarily free/mium, is also affected by these questions. And in that case, how does one balance the developer community and desire to "spread the religion" within and beyond the enterprise?

All this and more in this episode of the a16z Podcast with Andreessen Horowitz general partners (who cover all things infrastructure) Martin Casado and Peter Levine and Go-to-Market and EBC operating head Mark Cranney. The trick, they tells us, involves layering ... like layers in a cake.

a16z Podcast: Pricing Free

This episode frames the Boundaryless Conversation podcast: Simone Cicero, the original creator of the Platform Design Toolkit, and co-host and team-mate Stina Heikkilä present the main research questions that guide this exploration. 

Boundaryless Conversations podcast is about exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

Human organisations are today pressed by the need to reinvent themselves, in ways that are profoundly unclear and, at the same time exciting for the promises they bring.

This podcast is brought to you by Boundaryless, the company behind Platform Design Toolkit an open methodology to design strategies that mobilize ecosystems through scalable efficiencies and scalable learning.

Here are some important links mentioned in the conversation.

> The Platform Design Toolkit - Boundaryless website: www.platformdesigntoolkit.com 

> The white paper 2020 launch - Simone Cicero, New Foundations of Platform-Ecosystem Thinking https://stories.platformdesigntoolkit.com/new-foundations-for-platforms-in-the-2020-d785276c390e 

Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast 

Thanks for the ad-hoc music to Liosound / Walter Mobilio find his portfolio here: https://audiojungle.net/user/liosound/portfolio?utf8=%E2%9C%93&order_by=sales

Liosound

Opening episode: Exploring the future of organising at scale with Boundaryless conversations

In this episode, we have a boundaryless conversation with Arthur Brock, chief architect of Holochain. Holochain is an alternative to blockchain for running fully Peer-to-Peer distributed applications and is shaping the social dynamics of our emerging post-industrial economy. 

In the show we widely cover the concept of Unenclosable carriers and how new technologies that are more inherently contextual and agent centred - instead of universal and global consensus-based - may open up new possibilities for coordination and organising, enabling governance through feedback loops. 

Here are some important links from the conversation:

> Arthur Brock, The Future of Governance is not Governments https://medium.com/metacurrency-project/the-future-of-governance-is-not-governments-9c894e17b1cd
> Arthur Brock, Unenclosable Carriers and the Future of Communication, https://medium.com/holochain/unenclosable-carriers-and-the-future-of-communication-4ac6045ac894
> Holochain: https://holochain.org/
> Holo Host: https://holo.host/
> Affordance: https://en.wikipedia.org/wiki/Affordance

Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast 

Music by liosound.
Recorded on March 10th 2020

Ep. 01 Arthur Brock - Rewiring the technology to rewire the way we organise

In this episode, we have a boundaryless conversation with James Currier one of Silicon Valley’s foremost experts in growth and network effects. James is a four-time CEO of VC backed companies and a pioneer of user-generated models, viral marketing, A/B testing, crowdsourcing, and myriad of other growth techniques that have since been adopted by nearly all technology companies. In 2015, James co-founded NFX, a $150M early-stage venture capital firm focused on network effect businesses along with Pete Flint and Gigi Levy Weiss. 

In this conversation - which was amazingly insightful - we explore the real and so far unseen boundaries of the transition towards an economy more heavily based on marketplaces and market-networks, and how this transformation both shapes and is shaped by the major shifts and challenges that are currently emerging in the global society, including environmental, social, political, regulatory. 

We talk about the need for strong and charismatic leaders to steward these shifts, as well as the need to re-train people to gain the right competencies to deal with an increasingly digital, networked economy and transforming industries. 

Here are some important links from the conversation:

> Ben Evans’ presentation “Standing on the Shoulders of Giants” during the World Economic Forum in January 2020, https://www.ben-evans.com/presentations 

> Simone Cicero: “Why the Next Paradigm Shift may not be Technological”, https://stories.platformdesigntoolkit.com/paradigm-shift-regulation-af48b87a0eeb 

> Ben Thompson, The End of the Beginning, https://stratechery.com/2020/the-end-of-the-beginning/

> Niall Ferguson (2017), The Square and the Tower: Networks and Power, from the Freemasons to Facebook, https://www.goodreads.com/book/show/35629744-the-square-and-the-tower

> Libra cryptocurrency, https://libra.org/en-US/

> Lambda school, https://lambdaschool.com/

> Incredible health, https://www.incrediblehealth.com/

> Hire.com, https://www.peoplefluent.com/ 

Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast 

Thanks for the ad-hoc music to Liosound / Walter Mobilio find his portfolio here: https://audiojungle.net/user/liosound/portfolio?utf8=%E2%9C%93&order_by=sales

Music by liosound.
Recorded on March 18th 2020

Ep. 02 James Currier - Unveiling the math behind society (and what to do about it)

In this episode, we have a boundaryless conversation with Tomas Diez, a Venezuelan Urbanist specialized in digital fabrication and its implications on the future of cities and society. He is the co-founder and director of Fab Lab Barcelona at the Institute for Advanced Architecture of Catalonia (IAAC) and is a founding partner of the Fab City Global Initiative. 

In our conversation with Tomas, we explore the democratization of the production of goods, mainly through technological progress and open knowledge sharing, and how this might affect the evolution of platform-enabled ecosystem driven production. We ask Tomas - through the lens of this transformation - what new subjectivities and constituents are empowered to organize in ways that are different, whether synergistic or integrated, with current globalization and digitalization trends. Of course, we cannot avoid touching on the changing landscape of risk and policy-making, as we connect with Tomas in the midst of the global pandemic. We also talk about the future of education and the need to reconsider Western-centric values and ways of knowing.

Here are some important links from the conversation:

> Fab City: Locally Productive, Globally Connected, https://fab.city/

> Wendell Berry (1977): The Unsettling of America: Culture and Agriculture, https://www.goodreads.com/book/show/146191.The_Unsettling_of_America

> Peter Noak (2010): Sex, Bombs and Burgers, https://www.goodreads.com/book/show/7829730-sex-bombs-and-burgers

> Raj Patel, Jason W. Moore (2017): A History of the World in Seven Cheap Things: A Guide to Capitalism, Nature, and the Future of the Planet,
https://www.goodreads.com/book/show/34525475-a-history-of-the-world-in-seven-cheap-things

Dr. Zachary Stein on education in a changing technology landscape, http://www.zakstein.org/

Ep. 03 Tomas Diez - From Fab Cities to Fab Citizens: remaking organising

In this episode, we have a Boundaryless Conversation with John Robb, the owner and principal analyst for the monthly Global Guerrillas Report, that covers the intersection of War, Politics, and Technology.  Its goal is to provide people with the frameworks needed to make sense of our relentlessly chaotic world. In other words, John helps people think clearly at a time when that kind of help is in short supply.  

In our conversation with John, we explore how the rapid power shifts we're witnessing towards open source, and self-organizing networks are going to change the way we organize society and the economy.

We touched upon the fact that the emergent future of organizing may not disrupt or obsolete the existing markets, but rather coexist, and that there's no way we can get away with ignoring the question concerning technology as society literally "becomes a technological artefact" as John said.

Here are some important links from the conversation:
> John’s patreon page https://www.patreon.com/johnrobb
> David Ronfeld, Tribes, Institutions, Markets and Networks, https://www.rand.org/content/dam/rand/pubs/papers/2005/P7967.pdf
> John Arquilla, David Ronfeldt (eds): Networks and Netwars, The Future of Terror, Crime, and Militancy, https://www.rand.org/pubs/monograph_reports/MR1382.html
> Marshall McLuhan, whose ideas were frequently mentioned in the conversation: https://en.wikipedia.org/wiki/Marshall_McLuhan
> The Cynefin Framework for Simple, Complicated, Complex and Chaotic domains, https://www.youtube.com/watch?v=N7oz366X0-8
> Examples of games mentioned that allow modifications to be developed in the kind of open-source community: Fallout and Skyrim: https://fallout.bethesda.net/en/; https://elderscrolls.bethesda.net/en/skyrim
> Code Academy, https://www.codecademy.com/
> Cameo, a new platform for getting personalised messages from celebrities, https://www.cameo.com/
> The company where John in 1996 wrote the report “personal broadcast networks” https://go.forrester.com/
> How to Run a City Like Amazon and Other Fables, a multi-author future fiction imagining cities being run by different companies https://shop.meatspacepress.com/product/how-to-run-a-city-like-amazon-and-other-fables

Music by liosound.
Recorded on March 26th 2020

Ep.04 John Robb -Beyond markets: sense-making and organising, in a world of open networks

In this episode, Simone Cicero is again joined by a special co-host and former guest on the podcast — Bill Fischer — Professor of Innovation Management at IMD Business School in Lausanne.

They talk to Martin Reeves, Managing Director in the San Francisco office of BCG and Chairman of the BCG Henderson Institute, BCG’s think tank on business strategy and co-author of the book “Your Strategy Needs a Strategy”. Martin is also currently leading research on the post-COVID era, winning the ’20s, competing on imagination, corporate vitality, purpose of purpose, strategy and artificial intelligence, competing on the rate of learning, diversity and performance, innovation strategy, organizational vitality and the humanity of corporations.

The conversation takes a deep dive into what it means for a business to become “ecosystemic” and compete in the 2020s, and about the bankruptcy of the current ways of doing “strategy” in a world in deep and continuous transformation. Martin also speaks widely about the renewed importance of imagination in organizations and about the need to compete on the rate of learning, combining human ingenuity with the power of machines and much more.


Read our story on Medium https://medium.com/@meedabyte/94f032785ab3 to access our key insights and the interview transcript for the episode.

Here are some important links from the conversation:

To find out more about Martin’s work

> https://twitter.com/MartinKReeves

> Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha: https://www.bcg.com/publications/collections/your-strategy-needs-strategy/intro.aspx

References and mentions

> Martin Reeves, Fortune 50, October 2019. “How the Fortune Future 50 identifies companies with long-term growth potential”: https://fortune.com/2019/10/21/future-50-best-stocks-for-long-term-growth-2019/

> Martin Reeves, Ming Zeng and Amin Venjara, HBR, June 2015. “The Self-tuning enterprise”: https://hbr.org/2015/06/the-self-tuning-enterprise

> Adam M. Brandenburger, Barry J. Nalebuff, Co-Opetition: https://www.amazon.com/dp/0385479506/ref=cm_sw_r_tw_dp_U_x_cHC3Eb88TT1DN 

Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast

Thanks for the ad-hoc music to Liosound / Walter Mobilio find his portfolio here: www.platformdesigntoolkit.com/music

Recorded on May 18th 2020

Ep. 13 Martin Reeves - Remaking the Case for Strategy in an Interdependent World

Boundaryless helps global customers with Business Strategy and Organization Design for the age of Ecosystems.
We do it by creating openly accessible frameworks and by supporting a community of organizations, institutions, and individuals through workshops, training, and consulting services. 

In this space we host all our audio recordings, including the Boundaryless Conversations podcast, a show focused on exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

We used to be online at platformdesigntoolkit.com... now find us on our new website: www.boundaryless.io!

Email: hello@boundaryless.io