Back Forty Smokehouse recently became the latest in Bill Petrie's brands under management. Listen in as he explains the reasoning behind creating a backyard brand and why a similar choice is something ALL entrepreneurs should consider when building a following for their company

Don't Hire Us - Finding the Right Clients

It’s “back to podcast” time as we drop Ep. 162 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie debate if distributors should be concerned about suppliers raising prices, whether the investment in the United States by Canadian supplier Spector & Co. makes sense, how they each prepare to create consistent content, the delicious irony of Zoom (and other tech companies) “ordering” employees back to the office…and if that’s the right approach, the dramatic return of Bill’s Top Three/Bottom Three, and so much more!

A BIG thanks to our friends at Evans for sponsoring this fine broadcast. When you’re looking to make your distributor life easier, head over to evans-mfg.com as the entire company ethos and culture is built around removing friction and making it easy to work with them.

Ep. 162: The Irony of Zoom Ordering People Back to the Office

Today, Kirby and Bill join us on our show and next week Mark Graham and I will be joining Bill and Kirby on their show in a fun little crossover project, but for this episode, we wanted to get inside the head of these two leading industry thinkers to talk about the most innovative trends they are changing this industry for the better.

Episode 283: Industry Trends Driving Innovation Now with Bill Petrie and Kirby Hasseman

Today we talk about how President Elect Trump's proposed tariffs for 2025 will affect the merch you buy. We'll go over the good, the bad, and the ugly to help you prepare.

Frequent Flyer 1 - How Tariffs Will Affect Your Merch

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands #podcast with your host, Bill Petrie. Today Bill talks about the downside of AI in the workplace – especially as it relates to HR and hiring practices. Soon thereafter, he’s joined by Jade Crider of Hasseman Marketing where they discuss how to really leverage and humanize AI before she springs a round of “Rapid Fire” on Bill! Of course that’s followed by “Five Easy Questions” that, according to Jade, slapped.

BIG thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For over 90 years – and four generations of family ownership – SHEPENCO has been dedicated to serving branded merch distributors with quality and fairness in addition to some amazing products. Check them out at shepenco.com!

Ep. 19 - Jade Crider from Hasseman Marketing

The AMAZING Promo UPFront Podcast original theme music written and performed by the one and only, Jason Nokes from PromoPulse!

Promo UPFront Podcast - Theme Music

​In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

Ep. 19 - Jade Crider from Hasseman Marketing

Between 2 Brands Podcast

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