Name: #23. Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture by Business Sidekick
Duration: 21 min 40 s
Description: Brian Dean from Backlinko dispels myths about SEO and shares best practices about how to optimize your website for SEO. He also gives pieces of advice on how to build website architecture that customers and SEO crawlers love!

What is great content? Justyna, this podcast is an example of great content itself ;) what makes good for an SEO strategy.

great info ! thanks for interviewing Brian!

Please note: this conversation starts about 10 minutes in -- by this point my wife and I are both completely flustered by the oppressiveness of the rep.

So! Last week my wife called to disconnect our service with Comcast after we switched to another provider (Astound). We were transferred to cancellations (aka "customer retention").

The representative (name redacted) continued aggressively repeating his questions, despite the answers given, to the point where my wife became so visibly upset she handed me the phone. Overhearing the conversation, I knew this would not be very fun.

What I did not know is how oppressive this conversation would be. Within just a few minutes the representative had gotten so condescending and unhelpful I felt compelled to record the speakerphone conversation on my other phone.

This recording picks up roughly 10 minutes into the call, whereby she and I have already played along and given a myriad of reasons and explanations as to why we are canceling (which is why I simply stopped answering the rep's repeated question -- it was clear the only sufficient answer was "Okay, please don't disconnect our service after all.").

Please forgive the echoing and ratcheting sound, I was screwing together some speaker wires in an empty living room!

Updates:
7/15 - Comcast has issued an apology: http://corporate.comcast.com/comcast-voices/comcast-statement-regarding-customer-service-call
7/16 - I have continued to reiterate publicly that I do not want Comcast to terminate the rep, and that I believe the call itself belies a deeper, systemic dysfunction:
https://twitter.com/ryan/status/489576392250519552
https://twitter.com/ryan/status/489576399636676609
https://twitter.com/ryan/status/489576406301413376

Comcastic service disconnection (recording starts 10 mins into call)

Brian Dean from Backlinko dispels myths about SEO and shares best practices about how to optimize your website for SEO. He also gives pieces of advice on how to build website architecture that customers and SEO crawlers love!

#23. Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture

Business Sidekick, brought to you by LiveChat (https://www.livechatinc.com), is dedicated to all entrepreneurs and marketers who want to grow their online businesses and learn about eCommerce. ﻿⁠⁠⁠I cover a wide range of topics﻿⁠⁠⁠, including sales, conversion optimization, efficient problem solving, new technologies and marketing strategies. In each episode, ﻿⁠⁠⁠we interview an expert﻿⁠⁠⁠ from a different business field and share their experience with you.

#23. Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture

Business Sidekick

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