NPO RADIO 2 DEBUT NEW REELWORLD SOUND

The biggest radio station in the Netherlands, NPO Radio 2, is heading into spring with a brand new on air sound from ReelWorld.

The custom jingle package features 17 newly composed themes as well as news and utility elements.

Head of Imaging at NPO Radio 2, Guido Sprenger, said: "For Radio 2 we were looking for different imaging that really connected with the music that we're playing and the diversity of sounds and voices that define our station. ReelWorld surprised us with jingles ranging from Motown to Grunge, from sounds like The Weeknd to Fleetwood Mac. Together we constructed a sound that is unique and extremely recognisable."

The creative also includes a series of innovative ‘mash up’ mixes that combine Radio 2’s diverse playlist within jingles and talk over beds.

ReelWorld Managing Director Anthony Gay said: “NPO Radio 2 is a prestigious European radio brand with a clear vision. To support Guido, Basyl and the team with their objectives has been a huge honour. This package really kick starts our 2021 and there’s a lot more to come!”

The new sound is part of a long term partnership between NPO Radio 2 and ReelWorld which will see them create further updates across the coming years.

The MediaCityUK based production company with its roots in Seattle, USA, continues to develop the new sound for BBC Local Radio in the UK as well as RTE 2fm in Ireland and enjoys successful partnerships with Europe’s biggest broadcasters.

NPO Radio 2 joins the long list of European broadcasters using ReelWorld jingles and imaging that already includes Heart UK, NRK P1 Norway, BBC Radio 1, Los 40 Spain, and RTL Berlin.

NPO Radio 2 ReelWorld Themes 2021

BBC Radio 1Xtra - Power Intros - April 2021

BBC Radio 1Xtra - Trails - April 2021

ReelWorld ONE is a massive library of custom Jingles, Music Beds, Imaging Workparts, Song Intros, Sonic Logos and Vocal Elements plus monthly updates to keep your station brand sounding current and musically on-trend.

ReelWorld One Highlights - April 2021

‘Blueprint Logos’ debuting on select stations around the globe, including 102.7 KIIS FM in Los Angeles. They currently run nationally around the UK on BBC Radio 1. 

We embed your station’s Sonic Logo into the music you play, branding your station without saying a word!

Imaging Blueprint has mastered replicating the synthesis of today's CHR playlist using the same instruments & synths utilised within the song in question. Using real instruments, we know exactly which model of guitar to grab from the rack, which pickups to use and the amp to plug it through.

Blueprint Logos is updated weekly and offers a choice of Logos plus custom Logos and a variety of mixouts. Here is a select sample of Logos created during Q1 of 2021.

For more information on licensing & barter please visit www.imagingblueprint.com or e-mail info@imagingblueprint.com.

Power Intros - 89.0 RTL (CHR)

Christian Troitzsch

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