Ireland's most-listened to CHR station RTÉ 2FM asked Wisebuddah to create a fresh, unified sound to highlight their commitment to supporting the best emerging Irish talent.

With new themes for 2FM Rising, which champions multi-genre new Irish music and up-and-coming artists, and new imaging for the RTÉ Choice Music Prize, along with wider IDs for the station; the package provides a unique and authentic identity for 2FM’s new music programming by combining original Irish voice over and sung vocals with the latest international CHR production techniques.

Wisebuddah RTÉ 2FM 2020-21

sunshine live 2021 WOW.Jingles & Branding

BBC Radio 1Xtra - Power Intros - April 2021

Creatively showcasing the biggest songs from multiple decades.

Radio Norge 2021 ReelWorld Imaging

Imaging Highlights - Sunshine Live (CHR)

Power Intros - ffn (Hot AC)

Power Intros - 89.0 RTL (CHR)

Rádió 1 (HU) - Branded Intros April 2021

🤑 definitely equals 😎

Sponsor credits on a radio station needs to sound just as good as the imaging, because it’s an opportunity to lose listeners. 

That’s where WIZZFX came in.

Partnering with Joe and the Hits Radio team, we created and delivered more sponsor credit music. 10 custom tracks featuring bespoke sound design and vocal post production. With names like Chasing You, Cobalt, Culture, Flavor of the Day, Juice, Lost World, North Feel, Tequila, Toronto, Typhoon.

And just like our previous delivery, each piece contains creative vocal production designed to be combined, mixed, shifted and edited to fit a variety of sponsor credit and show name lengths.

“When we work with WizzFX, they deliver. Taking our brief and blowing it out the water with genuinely world-class production and compositions. It compliments our existing station sound in a distinct way without detracting from the brand we’ve been building… can we make more soon please?” — Joe Thomas, Head of Production.

Hear more like this...

Hits Radio - Sponsorship Music

98FM’s new sound is an evolution of the 2018 branding and reflects recent developments in the station’s format and playlist to incorporate more of the biggest hits through a number of years, along with today’s best music. 
 
The package blends new custom elements (including a brand-new TOTH, fresh Show Openers for Dublin Talks and 98FM’s Big Breakast, and a new News theme), with a selection of IDs taken from Wisebuddah’s Antenne Bayern 2020 package. 
 
The current distinct 98FM sonic trigger is retained; and is designed to flexibly project the station’s branding by adapting to musical style, key and tempo to fit any song intro, bed or promo.
 
Pat Gill, Imaging Director at 98FM, said: “We’re really excited to get this package on-air. We wanted to build on the elements of our existing sound and I think we’ve created something really fresh. It has been great fun to work with the Wisebuddah team again to strengthen the 98FM brand in Dublin.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “It’s been great working with 98FM again on this new package, Pat is an Imaging Director at the top of his game who knows what he wants creatively and you can hear the results in our latest collaboration. Adapting a well-known station sound to accommodate a shift in format can be a tough brief so congratulations to Pat and the creative team for pulling it off!”

Wisebuddah 98FM 2021

Sublime plays the best Funk, Soul & Jazz, and makes a difference for a better world by offering positive and encouraging headlines, positioned as The News of Progress. The Rhythmic AC format already attracts over 400,000 different listeners a week; a demo which is active, well educated, and culture & lifestyle oriented.

Station manager Rick Waltmann came to us for an authentic sound. Played by great session musicians and complemented by very soulful vocals (from Dutch soul diva, Berget Lewis). The package will match timeless music by Marvin Gaye and Earth Wind & Fire, as well as current core artists Anderson Paak and Alicia Keys.

To emphasize the message of Sublime, these 10 bespoke jingle IDs are not ending with the brand name, but with a catchy tagline instead; the new slogan Let’s Get It On. A sublime & sexy on air sound for the station that radiates positive energy, this is Sublime 2021!

Sublime - Netherlands | Demo

Christian Troitzsch - Audioproducer
www.christiantroitzsch.de

Power Intros - ffn (Hot AC)

Christian Troitzsch

Recent comments

Thomas Wollert

Milan Sweeck

Related tracks