Name: 20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin by The ClickZ Digital Marketing Podcast
Duration: 46 min 22 s
Description: In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy &amp; Development Manager) &amp; Jemma Haley (Proposition Strategy &amp; Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution.&nbsp;

Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.&nbsp;

Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It)

AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI professionals and what’s holding many back.

You’ll learn:

Why the real AI bottleneck is people, not tech
What roles companies are hiring for (AI engineers, ML ops, data architects, and more)
How to position your business to attract top-tier talent without Silicon Valley budgets
Why AI adoption is a cultural and organisational transformation, not just a tech upgrade
What the UK needs to do to become a global AI leader and how to fix the talent pipeline
Chris also shares what companies must do to build trust, stay competitive, and create inclusive, high-performing teams in today’s global AI race.

Whether you're hiring, scaling, or just starting to implement AI, this episode offers grounded, strategic advice from the front lines of AI business growth.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

1. Digitalent - Helping businesses identify the skills and talent they need to succeed in the AI age

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.&nbsp;

Episode 297 / Paola Rosciano / Remote / Social Media Manager

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career.

On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to connect with consumers.

Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips. 

Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast. 

Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience

Mix Theory is our newest mix series where we showcase Kaoz Theory family & friends and their music.

Episode 002: Ceri

Follow Ceri
@ceri
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TikTok: www.tiktok.com/@cerimusic

Follow Kaoz Theory:
@kaoztheory
Instagram: www.instagram.com/kaoztheorymusic/
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@kerri-chandler
Instagram: www.instagram.com/kerrichandler/
TikTok: www.tiktok.com/@kerrichandlerofficial
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MIX THEORY 002 - Ceri

In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.
ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals. 

20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

The ClickZ Digital Marketing Podcast

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